Adoption and Preferences
- Mobile Preference for 2FA: A whopping 73% of users prefer smartphones for their two-factor authentication needs, with built-in authenticators favored by 17%, smart cards by 5%, and single security keys also by 5%.
- Push Notifications Leading: The majority of 2FA users (68%) now opt for push notifications over SMS due to the increasing risk of SIM swapping.
- Increased 2FA Usage: There was a 51% surge in the adoption of 2FA from 2017 to 2021.
- Limited Use Among Twitter Users: Only 2.6% of Twitter users have enabled 2FA, although this number is rising.
Effectiveness and Security
- Preventing Security Threats: Two-factor authentication can block 100% of automated bots, 96% of phishing attacks, and 76% of targeted attacks.
- Weak Passwords: A significant 81% of security breaches are attributed to weak passwords.
- Account Lockout Risk: Despite its benefits, 2FA increases the risk of account lockouts if users lose access to their phone or secondary email.
Industry and Market Insights
- Market Growth: The multi-factor authentication (MFA) market is projected to grow by $9 billion from 2020 to 2025.
- Usage Among Companies: Only 62% of companies have implemented multi-factor authentication.
- Government Use of Hardware Tokens: About 19% of government agencies utilize hardware authentication tokens, whereas other sectors like finance report only a 4% usage rate.
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Confidence and Security Measures
- Declining Confidence in Traditional Security: 38% of financial firms believe traditional security measures are inadequate, reflecting a 5% drop in confidence due to rising cyber threats.
Other Insights
- Reduced Reliance on SMS: The use of SMS for 2FA is declining significantly due to SIM swapping threats.

Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.