55+ Latest Webinar Statistics, Facts & Trends [2024]

June 5, 2024 0 Comments

According to the latest statistics, the webinar market is projected to reach $4.79 billion by 2030, growing at a CAGR of 7.46% from 2024 to 2030.

29% of people register on the same day as the webinar.

The average cost of hosting a webinar is between $100 and $3000.

About 32% of the audience acknowledge that a host that presents content excitingly and effectively keeps them engaged on the platform.

On average, only 44% of pre-registered attendees actually attend events. [7]

Are webinars worth the effort and time?

Let’s find out! Discover essential webinar statistics on participation, interaction, and conversion rates.

Top Webinar Statistics: Editor’s Pick

The average webinar conversion rate is around 55%
  1. 73% of B2B companies report that webinars are the best way to generate high-quality leads. [1]
  2. 35% of business owners reported that their aim for seminars is to promote their services and pique the interests of their audience. [4] 
  3. While about 60% of companies emphasize retaining customers as a top priority. [4]
  4. 80% of companies use their official website for registrations to the webinar. [5]
  5. 76% of people register for webinars by Email. [5]
  6. About 44% of attendees prefer a webinar to last 45 minutes. [7]
  7. Adding a Q&A session at the end of the webinar is always a plus, as 92% of attendees said they benefit from it. [7] 
  8. It is interesting to note that B2B marketers generate 500 to 1000 leads per webinar, on average. [9]

General Webinar Stats and Facts

Are webinars important for business marketing?

Well, 95% of businesses believe they are! [1]

61% of companies admitted to using webinars as a content marketing tactic. [2]

73% of B2B companies report that webinars are the best way to generate high-quality leads. [1]

And they are right, as 73% of B2B webinar attendees convert to leads. [3]

The average cost of hosting a webinar is between $100 and $3000. [3]

On average, only 44% of pre-registered attendees actually attend events. [7]

The average webinar conversion rate is around 55%. [11]

A good host can make any webinar a hit.

About 32% of the audience acknowledge that a host that presents content excitingly and effectively keeps them engaged on the platform. [11]

Why Do Brands Organize Webinars?- Webinar Goals

35% of business owners reported that their aim for seminars is to promote their services and pique the interests of their audience. [4]

While about 60% of companies emphasize retaining customers as a top priority. [4]

Common goals of companies organizing webinars
Source: Tech report
  • 14% of companies aim to give product updates by organizing webinars. [4]
  • 17% of businesses aim to give training and usage of their products and services through their webinars.
  • 13% of companies organize webinars to provide product demonstrations

Webinar Registration Statistics

Where do you register for a platform?

80% of companies use their official website for registrations to the webinar. [5]

76% of people register for webinars by Email. [5]

As the prevalence of social media is increasing, 60% of people use social media for registrations. [5]

Programmatic advertising is used by 49% of companies for registration. [5]

Platforms used for webinar registrations
Source: Go to Webinar 

Most businesses use multiple platforms for registration.

29% of people register on the same day as the webinar. [3]

15% of people register for 15 days before the event. [3]

Time frame of registrationPercentage of registration
4 weeks before the webinar12%
Between 2 to 4 weeks of webinar13%
Between 1 to 2 weeks of webinar16%
Less than a week59%
Source: Webinarcare

Webinar Engagement Statistics

The length of an average webinar is about 60 minutes. [6]

However, about 44% of attendees prefer a webinar to last 45 minutes. [7]

11 AM and 2 PM is are reported as the best times to host a webinar. [7]

Adding a Q&A session at the end of the webinar is always a plus, as 92% of attendees said they benefit from it. [7] 

Best days to host a webinar for maximum engagement?

Attendee day preference for webinar
Source: Live Webinar
  • Tuesdays, Wednesdays, and Thursdays are the best days to host webinars. [8]
  • Only 3% of attendees prefer webinars to be hosted on Sunday. [8]
  • And 2% of attendees prefer Saturday webinars. [8]
  • 25% of attendees prefer webinars hosted on Thursdays. [8]

Webinar Content Statistics

  1. Educational webinars are the most popular type of webinar. [6]
  2. 81% of the webinars include Q&A sessions. [6]
  3. 69% of webinars provide a resources download facility for better engagement. [1]
  4. 36% of webinars conduct surveys which help them understand consumer demands better. [1]
  5. 22% of webinars conduct polling and 10% of webinars offer a group chat facility. 

Webinar Growth and Promotion Statistics

According to the latest statistics, the webinar market is projected to reach $4.79 billion by 2030, growing at a CAGR of 7.46% from 2024 to 2030. [9]

It is interesting to note that B2B marketers generate 500 to 1000 leads per webinar, on average. [9]

76% of businesses reported that they use webinars to build their brand. [9]

According to data, 58% of marketers use webinars as a promotion tool. [10]

89% of marketers believe webinars outperform other channels in creating qualified leads. [9]

Share of Webinars Hosted By Different Industries

29% of the webinars are organized by the software and technology industry. [5]

Next comes the financial services industry which hosts 14% of the webinars. [5]

Only 1% of the webinars were hosted by nonprofit organizations. [5]

Here we have reviewed the percentage of webinars hosted by different industries. 

IndustryShare of a webinar hosted
Software and Technology 29%
Financial Services14%
Education11%
Consulting10%
Government7%
Healthcare7%
Insurance4%
Manufacturing 4%
Retail4%
Real Estate3%
Hospitality, Tourism, Travel3%
PR, Advertising, Marketing3%
Non-Profit1%
Source: Go to Webinar

FAQs 

How effective are webinars for generating leads?

About 73% of B2B companies report that webinars are the best way to generate high-quality leads, with 73% of B2B webinar attendees converting to leads.

What are the typical costs associated with hosting a webinar?

The average cost of hosting a webinar ranges from $100 to $3000. This can vary based on factors like the platform used, the complexity of the webinar, and promotional efforts.

What are the most effective days and times to host a webinar?

Tuesdays, Wednesdays, and Thursdays are the best days to host webinars for maximum engagement. The optimal times are 11 AM and 2 PM, as these slots tend to attract the highest number of attendees.

Educational content is the most popular type of webinar, with 81% of webinars including Q&A sessions. Additionally, 69% of webinars provide resources for download, enhancing engagement and value for attendees.

How do people typically register for webinars?

Most registrations for webinars occur via company websites (80%) and email (76%). Social media is also a popular registration platform, with 60% of people using it to register for webinars.

Conclusion 

Webinars have become a crucial tool for businesses, particularly for lead generation and customer engagement. With 95% of businesses recognizing their importance and 73% of B2B companies finding them highly effective for generating high-quality leads, the impact of webinars on business strategies is undeniable.

Sources

  1. On24.com. Webinar Benchmarks Report
  2. Content Marketing Institute. Focus on Documenting Your Strategy
  3. Webinarcare. 39 Webinar Statistics 2024 – Effectiveness, Attendance and All
  4. Tech report. 60+ Webinar Statistics You Should Know in 2024
  5. Go to Webinar. The Big Book of Webinar Stats 
  6. Actual Tech Media. How To Host a Tech Webinar: The Ultimate Guide
  7. BigMarker. How to Host Successful Webinars in 2022
  8. Live Webinar. Best time of day and week to host webinars
  9. GoTo. The 2017 Big Book Of Webinar Stats
  10. GoTo. 7 webinar scheduling secrets to maximize registrations
  11. Cvent. Webinar Funnel Guide – Creating a Webinar that Converts