Apple Brand Loyalty Statistics: Insights and Trends [2025]

July 17, 2024 0 Comments

Customer Retention and Loyalty

  1. Staggering Retention: Apple boasts a jaw-dropping 90% customer retention rate.
  2. Ecosystem Loyalty: A whopping 79% of iOS users stay within the Apple ecosystem.
  3. Consistent Loyalty: 73% of iPhone users consider themselves highly or somewhat loyal.
  4. Loyal Millennials: An impressive 96.4% of Millennial iPhone owners plan to repurchase.
  5. Future Plans: 89% of current iPhone users intend to stick with Apple for their next phone.
  6. Apple Music Retention: Apple Music enjoys a 62% subscriber retention rate.

Brand Value and Market Share

  1. High Brand Value: As of 2021, Apple’s brand value stands at a monumental $311 billion.
  2. Dominant Market Share: Apple holds a commanding 41.5% share of the US smartphone market.

Customer Preferences and Behavior

  1. Social Loyalty: 21% of Apple customers express their brand loyalty on social media.
  2. Map Preference: 97% of users prefer Apple Maps over Google Maps.
  3. Platform Switch Reluctance: 70% of iPhone users vow never to switch to Android.

Comparative Loyalty

  1. Loyalty Leaders: iPhone users exhibit higher brand loyalty than Samsung users.
  2. Switching Reluctance: iPhone owners are 21 times less likely to switch brands compared to Samsung owners.

Customer Feedback and Promoters

  1. Net Promoter Score: Apple’s Net Promoter Score is a solid 47, showcasing customer loyalty.

Global Presence and Device Usage

  1. Global Reach: Apple has approximately 1.65 billion active devices around the world.