Importance and Use of Event Marketing
- Crucial Role: 80% of marketers say live events are vital for their company’s success.
- Top Marketing Tool: 61% of marketers consider events their most essential marketing tactic.
- Lead Generation: 79% of U.S. marketers leverage event marketing to generate sales leads.
- Sales Support: 28% of businesses utilize event marketing to directly boost sales.
Consumer Engagement and ROI
- Consumer Influence: 98% of attendees feel more inclined to make a purchase after an event.
- Brand Engagement: Event sponsorship engages 98% of consumers.
- High Returns: Nearly half of brands achieve a ROI between 300% to 500% from event marketing.
- Annual Spend: U.S. companies invest around $122 billion yearly in event marketing.
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Challenges and Effectiveness
- Biggest Challenge: 40% of event planners struggle most with attracting new attendees.
- B2B Effectiveness: Events are the second most effective B2B marketing tactic, with 67% of marketers endorsing their impact.
Market Value and Growth
- Software Market: In 2018, the global event management software market was valued at $3.6 billion.
- Event Management Market: By 2019, the global event management as a service market reached $13.2 billion.
- Future Projections: By 2025, the global event management platform market is projected to be worth $7.4 billion.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.