Sr. Manager, Commercial Strategy & Execution

The Senior Manager, Commercial Strategy & Execution plays a critical role in translating commercial strategy into retail execution. This role sits at the center of Sales, Marketing, Revenue Growth Management, and broker partners—ensuring innovation launches, promotional programs, and distribution priorities are aligned, actionable, and retailer-ready.

Reporting to the Sr. Director, this individual helps operationalize the company's go-to-market strategy by connecting cross-functional plans to in-market execution, equipping the sales organization with clear priorities and data-driven insights, and ensuring commercial initiatives are positioned for successful sell-in and activation.

If you are a commercially driven leader who thrives at the intersection of strategy and execution and enjoys driving alignment across Sales, Marketing, and broker partners, we'd love to talk to you.

Commercial Planning & Execution

• →Drive coordination and execution of commercial plans across the core portfolio and innovation pipeline
• →Align cross-functional teams around key retailer line reviews, distribution opportunities, and critical selling periods
• →Translate strategic priorities into clear, executable plans for Sales and broker partners
• →Incorporate data-driven insights to ensure plans reflect the highest-value distribution and growth opportunities

Sales & Marketing Integration

• →Serve as a central connector across Sales, Marketing, and Revenue Growth Management to ensure commercial plans reflect both brand strategy and retailer dynamics
• →Support end-to-end commercialization of innovation, including pack architecture, pricing, and promotional strategy
• →Ensure alignment on timelines, priorities, and execution readiness across functions

Sales Enablement

• →Develop and elevate selling materials, innovation toolkits, and customer presentations
• →Ensure Sales and broker teams are equipped with clear, consistent, and insight-driven materials to support customer conversations

Broker & Execution Tracking

• →Manage broker scorecards and track execution performance across the network
• →Monitor distribution gains, promotional compliance, and in-store execution
• →Identify risks and opportunities and escalate where needed to drive results

Commercial Insights & Analysis

• →Pull and synthesize data from internal and external sources (e.g., Circana/IRI, retailer POS, shipment data)
• →Analyze distribution, velocity, and promotional performance to identify trends, risks, and opportunities
• →Translate data into clear, actionable insights for Sales leadership and customer conversations
• →Support key customer meetings, internal strategy discussions, and commercial reviews with fact-based narratives

• Bachelor's degree required
• 6–10 years of experience in CPG sales, commercial strategy, or sales operations
• Strong understanding of retail fundamentals, including distribution expansion, line reviews, and promotional planning
• Proven ability to work cross-functionally and influence without direct authority
• Strong analytical and communication skills, with the ability to translate data into actionable recommendations
• Experience working with syndicated data (e.g., Circana/IRI, Nielsen) and retailer-specific data preferred

Salary for the Sr. Manager, Commercial Strategy & Execution role starts at $180,000.