Marketing Specialist

Malaysia·Kuala Lumpurmid

MarketingMarketing Specialist

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Quick Summary

Overview

What will you do? Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization Perform list/data scrubbing work to provide targeted information for campaigns Experience with extracting data and/or…

Technical Tools

hubspotb2b

What will you do?

Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization
Perform list/data scrubbing work to provide targeted information for campaigns
Experience with extracting data and/or contact lists from CRM and Martech platforms for campaign/reporting purposes.
Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project
Exposure to HTML email marketing: coding, testing, optimization, and best practices
Build, manage and optimize content for the website and manage paid advertisement and/or search/display/ social campaigns
Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets and business goals
Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot, and HTML is an advantage
Identify relevant & impactful business information about prospects and recommend different angles of approach for the sales team to have an effective first meeting
Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively

What do you need to succeed?

Minimum 1-3 years of planning and executing digital campaigns incapacity of content marketing.
Growth mindset, embrace humility, adaptive to constant change, challenges the status-quo and attain success through teamwork.
Ability to manage multiple time-sensitive projects, responding to change constructively while optimizing individual performance goals.
Must be positive, proactive, and work well under pressure alone and/or across the functional team.
Self-starter with the ability to work under minimal supervision to initiate and complete tasks individually which might require input from multiple sources
Great research, organizational, and learning skills.

Strong preference:

Knowledge and experience in B2B demand and lead generation.
Impressive working knowledge in content, search engine, social media marketing and digital marketing best practices.
Strong affinity for data driven campaign planning and execution.
Candidate with strong analytical skill with market research background preferred.