Assistant Marketing Manager

Product Portfolio Management

• Monitor Dental portfolio performance against goals, analyze & recommend strategies for achieving the Product Mix sales & gross margin goals.         
• Lead integrated marketing campaigns across digital, clinical education, trade marketing, and customer engagement channels
• Creates plans and policies related to marketing activities including development of marketing objectives and strategies
• Drive digital marketing initiatives including website management, SEO, social media, email campaigns, webinars, and paid promotions
• Own the product complaint redressal process working with the technical, QC & Supply Chain teams
• Build strong engagement programs for dentists, channel partners, DSOs, and key opinion leaders
• Plan and execute workshops, symposiums, conferences, trade shows, and customer activation programs across India
• Manage relationships with channel partners, dental associations, agencies, vendors, and creative partners
• Oversee development of marketing collateral, scientific content, educational assets, and branding initiatives
• Analyze business and campaign performance metrics to generate actionable insights and optimize marketing effectiveness
• Collaborate cross-functionally with sales, clinical affairs, finance, supply chain, and regional marketing teams
• Ensure all marketing activities comply with healthcare, regulatory, and corporate compliance standards
• Support portfolio launches, pricing strategies, and market development initiatives to drive business growth
• Manage marketing budgets effectively while maximizing ROI and business impact

New Product Launch     

• Gather insights from brand owners, influencers and channel partners about various needs in relevant areas
• Supports new product development and introduction efforts through data gathering. Summarizes the Voice of Customer.
• Successful New Product launches & driving Sales through customer engagement programs               

Required Experience & Qualifications

• MBA Preferred - Business Administration, Communications, or a related field
• 6-10 years of marketing experience, preferably in healthcare, medical devices, dental, or consumer products
• Minimum 3-4 years experience in brand management, digital marketing, and commercial marketing execution
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment
• Strong analytical and strategic thinking skills with data-driven decision-making capability
• Advanced proficiency in Microsoft Excel, PowerPoint, and digital marketing platforms
• Experience with CRM and ERP platforms such as Salesforce and SAP is an advantage
• Strong communication, presentation, and organizational skills
• Ability to work collaboratively across cross-functional and regional teams
• Experience managing agencies, events, and channel marketing programs is preferred

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