Casetify21d ago

Assistant Marketing Manager (KR Performance Marketing & CRM)

South Korea·Seoulmid

OtherAssistant Marketing Manager

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Quick Summary

Requirements Summary

University degree in Business Administration, Marketing, or a related discipline. Experience: Minimum of 6 years of hands-on experience in performance marketing, growth marketing,

Technical Tools

OtherAssistant Marketing Manager

Execute Paid Media: Plan, launch, and optimize Naver Brand Search, SEM, Display Ads (DA), and blog marketing campaigns to drive local user growth.
Manage Paid Messaging: Oversee KakaoTalk DM (Direct Messaging) strategies and target segmentations to boost conversions and retention.
Optimize Funnels: Conduct continuous A/B testing on ad creatives, landing pages, and audience targeting to improve conversion rates.
Control Budget: Manage the performance marketing budget, track expenses, and ensure optimal ROAS across all digital channels.

Build CRM Journeys: Work closely with the Global CRM team to design, implement, and automate full-lifecycle CRM journeys to increase local user engagement and retention.
Manage Local Email Marketing Calendar: Develop and execute high-performing EDM (Electronic Direct Mail) campaigns, analyzing open and click-through rates.
Collaborate on Creatives: Work with internal teams to develop engaging localized content for websites, newsletters, and social media.

Analyze Data: Monitor campaign metrics daily using analytics tools to provide actionable insights and performance reports.
Conduct Research: Track local market trends, user preferences, and competitor performance marketing tactics.
Manage Vendors: Maintain strong relationships with external agencies, ad networks, and localized platforms.

Requirements

~1 min read

Education: University degree in Business Administration, Marketing, or a related discipline.
Experience: Minimum of 6 years of hands-on experience in performance marketing, growth marketing, or digital media buying.
Technical Skills: Proficiency with marketing analytics tools and CRM automation software.
Channel Expertise: Deep understanding of the Korean digital ecosystem, specifically Naver (SEM/DA/Blog) and KakaoTalk ecosystems.
Core Skills: Sharp project management skills, exceptional attention to detail, and a highly analytical mindset.
Languages: Native Korean with a professional working proficiency level of English (mandatory).
Soft Skills: Strong communication and presentation skills are highly preferred.