Assistant Manager, Corporate Communications (Digital Branding)

Key Responsibilities

• Assist in the development, implementation, and continuous refinement of CUHKMC’s overall corporate branding strategy to ensure brand consistency, enhance public trust, and strengthen hospital’s reputation;

• Develop and manage social media content across platforms (e.g., Facebook, Instagram, LinkedIn, etc.), execute campaigns, and monitor performance to enhance public engagement and grow the online community;

• Design, manage and maintain the corporate webpage to provide an informative, accessible, and brand-aligned digital experience for patients and the public;

• Create content and proofread corporate collaterals, including web copy, social media posts, newsletters, and branding collaterals etc.;

• Collaborate with internal departments, healthcare professionals, and external creative agencies to promote the Hospital's brand and communication initiatives; and

• Perform any other duties as assigned by supervisor(s)

Job Requirements

• Holder of a Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, or a related discipline

• At least 4 years of working experience in corporate communications in sizable or international organisations

• Applicants with more extensive relevant experience may be considered for a Manager position

• Experience in healthcare industry is a definite advantage

• Proven track record in developing and executing successful corporate branding and social media strategies

• Strong understanding of digital platforms, web content management (CMS), and modern brand storytelling

• Exceptional copywriting, editing, and proofreading skills with a keen eye for visual design and brand tone

• Creative, proactive, self-motivated and attention to detail

• Capable of managing multiple projects under tight deadlines

• Excellent command of written and spoken English and Chinese (Cantonese and Mandarin).

• Proficient in MS Office application

   

Compensation and Employment Terms

We provide a unique employment experience for people seeking careers in hospital and healthcare industry; and offer competitive remuneration packages to the successful candidates. Appointment will be made on a 3-year contract with contract-end gratuity, renewable subject to good performance and mutual agreement.

Application Closing Date

8 October 2026

Personal Information Collection Statement

Data collected will only be used for job application processing. Applicants not contacted by CUHK Medical Centre Limited within eight weeks from the application closing date may assume their applications unsuccessful. All personal data collected will be kept for a period of 12 months from the application closing date, and will be destroyed thereafter.