Founding Content Marketing Lead

Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving.

Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.

Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide.

We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.

We’re hiring a Founding Content Marketing Lead to build Abby Care’s content and community engine from the ground up.

This is a zero-to-one strategist-operator role for someone who believes content can be a business lever to drive outcomes. You’ll own how Abby Care shows up across social, blog, creator, email, and community channels, and you’ll turn that work into measurable growth: helping more families understand they may be able to get paid for the care they already provide at home.

You’ll set the strategy, build the systems, create and edit content with a team, work with creators, collaborate with cross-functional teams like Paid Media and Lifecycle, and use performance data to decide what we should do more of, stop doing, or test next.

The right person is a strong storyteller who can think like a growth marketer: deeply empathetic to families and caregivers, rigorous about craft and performance, comfortable operating with ambiguity, and excited to build the first version of a content and community function at a fast-moving healthcare startup.

• 5+ years experience in content, social, or growth marketing, with at least 2–3 years specifically owning a content program or major workstream.

• Strategic Mindset: A proven ability to connect content strategy to tangible business outcomes and "zero-to-one" growth.

• Operational Rigor: You are a builder who loves creating structure, workflows, and feedback loops where none previously existed.

• Exceptional Communication: Strong storytelling instincts with the ability to write across various lengths and formats with emotional intelligence.

• Data Fluency: You are comfortable interpreting performance metrics and using them to pivot or double down on strategy.

• Tech Savvy: Fluency with AI-enabled workflows to accelerate research and drafting, while knowing when a human touch is non-negotiable for empathy and brand voice.

• Direct experience marketing to parents, caregivers, or healthcare audiences is preferred but not required.