Content Marketing Lead

Aptitude Software is at a defining moment. We are growing our flagship platform Fynapse, the Finance ERP, and building a new category around Finance Data and Intelligence. 

This is not a traditional content role. This is an opportunity to shape how we go to market, define the narrative in the market, and build a content engine from the ground up. 

Fynapse is designed for a new era of finance. Real-time, finance-grade data. Continuous close. AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world. To support this, we are building a modern growth engine. One that combines brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology. 

As Content Marketing Lead, you will sit at the centre of this. We are looking for someone who wants to disrupt a stagnant market. Someone who can tell compelling stories, challenge conventional thinking, and push us to be more creative in how we show up. Someone who can take the complex and make it clear. And take what the market doesn’t yet understand, and make it something they can’t ignore. 

This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth. 

We’ll offer you a competitive salary plus bonus scheme, as well as the following benefits: 

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  ShareSave scheme - ability to purchase company shares on preferential terms 

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  Private healthcare 

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  Income protection and group life insurance  

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  Pension Scheme 

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  Company Funded Health Cashplan 

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  Employee Assistance Programme 

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  Access to Private Dental Benefits 

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  Flexible / hybrid working options  

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  Enhanced Family Friendly Leave for adoption, maternity and paternity 

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  Bike 2 Work Scheme 

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  Employee Referral Bonus 

This role is based from our London office and we support hybrid working

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business. 

We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day

What We’re Looking For 

Must-haves 

• Experience as a startup or scale-up content operator - ideally having been the sole or lead content owner across multiple workstreams 

• Strong executive content capability, including ghostwriting, editing, and shaping senior leadership voice 

• A producer mindset - comfortable running interviews, podcasts, and turning conversations into high-quality multi-format content 

• Strong editorial judgement - able to be creative and boundary-pushing while maintaining credibility in a finance/regulatory environment 

• Ability to create structure from ambiguity - building calendars, workflows, and repeatable distribution habits 

• Think differently - go beyond the tried and tested e-books and whitepapers to help us tell our story. 

Nice-to-haves 

• Experience in regulated industries, enterprise tech, or finance (especially CFO/accounting-focused vendors) 

• Strong video and social instincts (scriptwriting, short-form content, repurposing), without being purely social-focused 

• GEO-first distribution experience, including community-led growth, content seeding, backlink strategies, and listicle/mention playbooks 

• Experience managing PR agencies while retaining strong in-house ownership