Territory Representative

Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving.

Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.

Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide.

We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.

We are looking for a builder with a true hunter mentality. This is a ground-floor opportunity to own the Boston market, navigate a complex healthcare landscape, and install our care model as the gold standard for families in need.

We don't care if your background is in medical sales, high-volume BDR work, or if you’re a former clinician looking to transition into a high-stakes business role. What we do care about is grit, self-discipline, and the ability to simplify complexity. If you are a relentless problem-solver who isn't afraid to knock on doors and build a territory from scratch, we want to talk to you.

• Own the full sales cycle from initial outreach through provider commitment through Qualified Lead processing

• Engage physicians, administrators and clinical decision makers to drive adoption

• Navigate clinical objections, compliance considerations and operational workflows

• Convert qualified leads into signed participation

• Maintain a clean, accurate pipeline in Salesforce

• Prioritize high-intent providers - progress & nurture them

• Forecast accurately and consistently against quota

• Partner with internal teams to ensure smooth activation and onboarding

• Focus on providers, pediatrics, therapists, specialists, case management companies and other clinical practices within assigned territories

• Execute targeted outbound strategies

These tell you whether execution is actually working

• Average days from first contact to first lead

• Drop off rate by funnel stage

• Lead -> FSA conversion rate

• FSA -> SOC rate

These are guardrails, not the goal, but matter early.

• Meaningful provider conversations per week

• Qualified meetings held

• Decision-maker engagement rate

• Touches per FSA (benchmarking efficiency)

• Penetration rate within assigned territory

• Share of target accounts contacted

These are expectations, not comp drivers, but enforce standards.

• Salesforce hygiene score (fields complete, notes logged)

• On-time forecast submissions

• Attendance and preparedness for pipeline reviews

• Coaching action plan completion

These directly tie to quota and variable comp.

• Qualified Leads

• Net new activated providers

• FSAs Signed

• Monthly quota attainment (% to plan)