I&P - GN - SONG - AI & Data - Marketing - MMM DSP - Consultant

• →Translate MMM outputs, channel ROI, diminishing returns curves, budget elasticity, into structured activation plans and media briefs for trading teams.
• →Implement or oversee execution of measurement-informed budget splits, bid strategies, audience targeting, and campaign structures across DV360, Meta Ads Manager, and Amazon DSP.
• →Design incrementality experiments (geo holdouts, conversion lift, A/B tests) to validate and recalibrate MMM findings over time.
• →Build dashboards connecting real-time programmatic performance to measurement model assumptions, flagging deviations and recommending corrective actions.
• →Communicate findings and budget recommendations clearly to non-technical stakeholders including marketing leads and finance.
• →Build and validate Marketing Mix Models (MMM) using regression-based or Bayesian approaches to quantify channel ROI and inform budget allocation.
  
  

• Must Have Skills: Marketing Measurement and practical working knowledge of at least two of: Google DV360, Meta Ads Manager, Amazon DSP, including campaign setup, bid strategy, audience management, and performance monitoring.
• Strong understanding of programmatic buying mechanics — insertion orders, CPM/vCPM, frequency capping, deal IDs, and auction dynamics.
• Familiarity with core measurement concepts: baseline vs. incremental sales, media contribution, budget optimisation, and media synergies.
• Good to Have Skills: Hands-on experience of Marketing Mix Modeling using Python/R, Multi-touch attribution (MTA), incrementality testing methodologies, SQL, data clean rooms (Google ADH, Meta Advanced Analytics), and visualization tools (Looker Studio, Tableau, Power BI).
• undefinedAdditional Information:- The ideal candidate has worked on both sides of the measurement-activation divide — comfortable owning an MMM end-to-end and equally at ease in a DSP interface, with a genuine interest in closing the loop between what the data recommends and what gets executed in media.- This position is based at PAN India offices . About Our Company | Accenture (do not remove the hyperlink)

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