Senior Product Manager, Family

Money is the tool that decides how much of life people get to live on their own terms. For over a decade, Acorns has helped millions of everyday Americans start investing — often for the first time in their lives. Most of the finance industry profits by encouraging people to spend, trade, and borrow more. We built our business on the opposite bet: that helping people invest, save, and build wealth over the long term is both the right thing to do and the better business.

Now we're building that same belief into the next generation. We think every kid should grow up already knowing how to invest, not learning it the hard way at 30. That's a genuinely new category of product — not a feature bolted onto a banking app — and we're looking for a Senior Product Manager to help build it from the ground up.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

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  Own the strategy and roadmap for how families discover and grow with Acorns, from first exposure through building lasting habits.

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  Own the new customer onboarding roadmap – from visitor to paid subscriber, identifying and executing a mix of big bets and iterative optimizations across registration, pricing, product activation, and billing

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  Run rapid experimentation loops and A/B tests that improve conversion rates, reduce friction, and drive incremental subscriber growth

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  Create new consumer experiences from first principles, designing features and experiences that introduce millions of children to investing before adulthood.

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  Leverage customer insights, research, and behavioral data to inform product decisions with empathy and precision

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  Partner closely with Growth Marketing to align on growth strategy, customer segmentation, campaign targeting, and shared KPIs

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  Collaborate with Finance to model business impact, estimate opportunity sizes, and track performance against company goals

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  Work closely with Analytics to uncover growth opportunities, design experiments, and interpret results

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  Build strong relationships cross-functionally with engineering, design, legal, compliance, and marketing to drive initiatives from concept to launch with speed and accountability

You'll own how families discover, adopt, and grow with Acorns' family investing products — from the moment a parent first encounters what we offer through building it into a lasting habit. You'll set the strategy for that experience and bring it to leadership to align on the biggest bets. You'll shape a vision across parents, teens, and kids—making earning, investing, and building wealth feel natural from an early age.

• 8+ years of product management experience building exceptional consumer products.

• Strong background in funnel optimization, A/B testing, and growth experimentation

• Experience in bringing new product features to life from idea to launch

• Deep customer empathy and experience applying behavioral economics or psychology principles in product work

• A track record of building products that drive engagement, habit formation, or long-term customer loyalty.

• Exceptional cross-functional leadership and communication skills.

• A behavior-driven mindset, comfortable with ambiguity because it creates room to invent.

• Deep alignment with our mission—you see yourself as a missionary, driven by the impact your work has on families' futures.

• Fintech experience is not required; we prefer someone who has built extraordinary consumer products over someone who has only built financial products.

• Bonus: Fluency with AI tools to move faster in your own workflow, and experience shaping or shipping AI-powered features for customers — not required, but a real asset to this team.