Brand Manager - Adult Socialising Brands: Fentimans

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

Our number one priority in the AG Barr Brand Marketing Team is to build brilliant brands that consumers love to drink and an amazing opportunity has arisen to be part of our growth story in a new Adult Socialising Brand Team.

This role is a key part of our ambition to accelerate growth on our premium soft drinks portfolio; Fentimans, Frobishers and Bundaberg, through first class marketing plans that drive mental availability by connecting through emotion, being radically distinctive and holding consumers at the heart of everything we do.

Our Brand Manager will bring their experience to develop and execute best in class strategies that increase mental market share, strengthen brand equity, and drive brand and business growth.  You will build and protect the brand, growing market share within the category segment. 

Our ideal candidate will be able to deliver actionable consumer insight, have excellent project management skills, and the ability to work collaboratively with cross-functional teams to execute with excellence. 

Although the role is consumer focused, clear understanding of the market and a sound understanding of performance and commercial data are also important. There is a significant planning component to the role, requiring the ability to evaluate information from a number of external sources. 

• →Develop & implement brand strategies that align with the AG Barr strategy and goals.
• →Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
• →Collaborate with the Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
• →Communicate and maximise the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
• →Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.  
• →Understand your brand performance and generate action plans to address opportunities and risks.
• →Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
• →Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
• →Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
• →Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
• →Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
• →Support and in some cases project-lead, innovation and development projects specific to the brands, such as new flavours or formats. 
• →Manage multiple brands and prioritise the biggest opportunities for brand growth.

• Bachelor's degree preferable or significant equivalent experience
• Proven experience in brand management/ consumer facing role, with a proven track record of developing and executing successful brand strategies. Preferably within FMCG
• High level of experience in delivering campaigns through the line that drive brand performance
• Demonstrable project management skills and the ability to manage multiple projects simultaneously and specific experience in NPD launches, from concept through to best in class launch execution
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Strong analytical skills and commerciality, with experience of using data to inform decision-making
• Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives. 
• Passion for brands and the industry, with a deep understanding of consumer behaviour and trends

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.