Direct Response Copywriter - Facebook & Instagram Ads

• Facebook and Instagram video ad scripts (hooks, body, CTA)
• Static ad copy (headline, body, CTA)
• UGC-style scripts for on-camera talent
• Short-form ad variants and angle iterations
• Landing page and funnel copy support as needed
  

If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.

How We Work

• Volume + iteration > one "perfect" ad
• Hooks are the job. Body copy follows. CTA closes. In that order, every time.
• Direct-response cadence: brief → write → ship → test → iterate
• Speed matters. We run 100+ ads per week. Slow writers block the machine.
• Small senior team. Direct line to operators. Zero bureaucracy.

• 5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
• Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
• A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
• Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
• Experience in info-product, coaching, online education, agency-services, or ecommerce
• You write fast — multiple complete ad scripts in a single working session
• Highly fluent in English — native or near-native level
• You can take an angle brief and execute it without needing the concept explained three times
  

• Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
• You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
• You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
• You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
• You have swipe files, inspiration sources, and a real research process
  

• Email copywriters or content writers with no paid ad creative experience
• Brand copywriters with no direct-response or performance marketing orientation
• Writers who produce one polished ad per week
• Anyone who cannot show, with Ads Library links and performance data, ads they personally wrote that ran in a paid account

• →Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
• →Produce multiple angle variations per brief for testing
• →Write UGC scripts for on-camera talent, formatted for easy delivery
• →Write static ad copy (headlines, primary text, CTAs) across formats
• →Iterate quickly on underperforming copy based on performance data
• →Collaborate with the creative strategy team so your copy executes the intended angle cleanly
• →Review your own output against the funnel it feeds so the copy is consistent