Buyer Director

ACG_3380_JOB Our client is a leading construction corporation, who is looking for a qualified candidate to join their firm. Define and lead the overall Buyer strategy; identify priority Buyer personas and design sponsorship, hosting, and acquisition initiatives to attract targeted Buyers. Collaborate with industry associations and engage senior leaders from major corporations to invite, negotiate, and secure high-potential Buyer participation. Own and continuously enhance domestic and international Buyer databases; build acquisition plans to expand the Buyer network and develop retention/growth programs, including end-to-end hosted-buyer care (travel, accommodation, and related services). Drive trade facilitation and B2B commerce outcomes by planning and delivering matchmaking programs; optimize the experience for both Buyers and exhibitors, ensuring meaningful connections are established pre-event and leading to mutually beneficial agreements. Build reporting and analytics frameworks to assess Buyer volume and quality, commercial value generated, and service experience for both Buyers and exhibitors; leverage insights to refine plans and strengthen strategy for subsequent events. Requirements Proven experience in market development, Buyer development, B2B matchmaking, trade promotion, or within exhibitions/MICE. Strong professional network with industry associations, large enterprises, and Buyer communities domestically and/or internationally. Strategic mindset with the ability to define target Buyer profiles, craft acquisition programs, and develop comprehensive Buyer care policies. Hands-on experience organizing B2B networking/matchmaking programs that elevate participant experience and measurable trade value. Strong data analysis skills, with experience building reporting systems to evaluate Buyer quality and commercial effectiveness. Excellent English proficiency. Contact: Ha Hoang Due to the immense number of applications, only shortlisted candidates will be contacted.