Assistant Merchandise Specialist - H&M - India

Role Profile
Role Title: Assistant Merchandise Specialist
Division / Brand: H&M

Some of the key performance areas and responsibilities of an assistant merchandiser is to:

• • Execute all e‑commerce allocation and replenishment activities with accuracy to support the online sales plan and digital product strategy.
  • Monitor product availability, sell‑through, conversion, and other online KPIs to ensure healthy stock levels and optimal on‑site execution during peak trading periods.
  • Analyse daily/weekly e‑commerce performance reports to recommend product movements, reorders, sell‑down strategies, and visibility enhancements across the website.
  • Manage item setup, data entry, sample budgets, SKU creation, and ensure accurate and timely product tracking within e‑commerce systems (PIM/OMS/ERP).
  • Maintain and adjust online inventory levels based on seasonal sales plans, real‑time performance, and forecast changes to ensure optimal turnover and minimal ageing or markdown exposure.
  • Coordinate with Business Governance / Planning teams to ensure correct parameters for online channel clustering, size curves, and automated allocation rules.
  • Ensure all online product data, images, descriptions, and system attributes are accurate, enriched, and consistently maintained across platforms.
  • Support Merchandisers by providing automated dashboards, insights, and detailed analysis on online sales, margin, customer behaviour, and profitability trends.
  • Recommend actions within the e‑commerce allocation tool/OMS to optimize stock placement between warehouse and digital channels.
  • Assist in supporting new digital initiatives and platform launches, ensuring product availability and readiness for live activation.
  • Maintain and update digital price files, promotion setups, markdown schedules, and campaign-related price changes in coordination with marketing and pricing teams.
  • Manage stock balancing between online and offline channels, including transfers to optimize availability and reduce overstock.
  • Support customer service and fulfilment teams by resolving product‑related issues, stock discrepancies, and order challenges.
  • Coordinate with warehouses on inbound deliveries, new arrivals, and ensure timely updates on stock availability for online listing.
  •  Execute Return-to-Vendor workflows and ensure all system activities and documentation are recorded accurately.
  • Review automated invoices, packing lists, and operational documentation related to e‑commerce fulfilment.
  • Build strong cross-functional relationships with buying, planning, operations, marketing, and warehouse teams to ensure seamless digital execution.
  • Collaborate with internal teams to gather product insights, customer feedback, and relevant market trends to support online merchandising decisions.