Senior User Acquisition (Senior UA Marketing Game)

Vietnam·Ho Chi Minh CityFull-timesenior

OtherUser Acquisition

3 views0 saves0 applied

Apply Now

Quick Summary

Overview

WHAT YOU WILL DO Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads,

Technical Tools

OtherUser Acquisition

Responsibilities

~1 min read

→Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
→Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
→Define UA launch strategies for new titles, including pre-registration campaigns
→
Define conceptual creative strategies and testing processes
→Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
→Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

Fluent English (written + speaking) is a must

A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner

Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipments/AI tool provided.