User Acquisition (UA Marketing Game) - Junior/Middle

Vietnam·Ho Chi Minh CityFull-timeentry

OtherUser Acquisition

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Overview

ABOUT THE JOB Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.

Technical Tools

OtherUser Acquisition

~2 min read

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
Work closely with Creative teams to provide UA insights to improve product marketability
Work closely with global vendors/ ad networks to optimize campaigns
Understand and implement each ad networks best practices as well as test new ad networks to expand user inventories

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
In-app marketing experience for driving deeper conversions
Data analysis, Strategic & Tactical planning, Problem solving
Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
Good communication (English writing and speaking skills)
Possess a creative mindset and an instinct for identifying trends.
Customer-oriented, Innovative, Emotional intelligence
Hunger and humble for learning, sharing, teamwork and self-development
Resilient and adaptable under changes and uncertainties

~1 min read

You love music and music-related products
Love to interact with mobile music games/ apps
Prior experience in gaming industry
Being comfortable with data and turning multiple sources of data into insights
Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
Fanatic learner: proactive learning and sharing knowledge

Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipments/AI tool provided.