Performance Marketing Manager

ABOUT US

At Ana Luisa, we’re on a mission to revolutionize the jewelry industry for the better. We believe in creating timeless jewelry using only the finest materials because quality never goes out of style.

Our pieces are cherished by over 1 million loyal customers, with more than 50,000 five-star reviews. We’re passionate about sustainability, so we’ve been Climate Neutral Certified since 2021.

Join us at Ana Luisa and become part of a team that values innovation, collaboration, and a shared goal of making beautiful, sustainable jewelry accessible to all. Explore our open roles and start your journey with us today

About the Role

Ana Luisa is looking for a data-driven and strategic Marketing Manager to join our growth team at an exciting moment of evolution. In this role, you will be a key player in driving our e-commerce and retail marketing efforts, taking full ownership of our paid channel performance across platforms like Google, Meta (Facebook/Instagram), and TikTok.

You will sit at the intersection of analytics and creative, continually optimizing media strategies, testing new channels, and collaborating on Conversion Rate Optimization (CRO) to elevate our customer journey and maximize ROI. This role reports to the Director of Marketing

What You’ll Be Responsible For

• Own, manage, and scale paid channel performance, overseeing strategy, execution, and daily optimization across Google, Facebook, TikTok, and emerging platforms.
• Support broader e-commerce and retail marketing initiatives, ensuring a cohesive and high-converting customer experience across all touchpoints.
• Analyze campaign performance data to uncover actionable insights, continuously optimizing both media mix and budget allocation.
• Partner closely with the creative team to provide data-backed feedback, shaping high-performing ad creatives, copy, and messaging.
• Lead the testing and exploration of new acquisition channels and innovative media strategies to drive incremental growth.
• Collaborate cross-functionally to assist with Conversion Rate Optimization (CRO), identifying friction points and improving landing page performance and the overall digital funnel.
• Track, report, and present key marketing metrics (CAC, ROAS, LTV) to the Head of Marketing, translating complex data into clear, strategic recommendations.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 5+ years of professional experience in performance marketing, ideally within direct-to-consumer (DTC), e-commerce, fashion, or retail brands.
• Proven track record of hands-on execution and scaling of paid media budgets across Meta (Facebook/Instagram), Google Ads, and TikTok.
• Strong analytical expertise with a deep understanding of marketing attribution, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Experience analyzing and optimizing creative performance—you know exactly what makes a digital ad convert.
• Familiarity with Conversion Rate Optimization (CRO) principles, user experience, and A/B testing methodologies.
• Comfort working in a fast-paced, high-growth environment, balancing multiple campaigns and deliverables simultaneously.
• A highly collaborative mindset with the ability to clearly communicate data insights and strategic pivots to leadership.

What You’ll Love About Us

• Flexible Time Off: Flexible WFH policy (2x per week), 
• Brand Perks: Employee discount; welcome gift card, Birthday Gift Card 
• Office Perks: fully-stocked kitchen with unlimited snacks and beverages.
• Events: office lunches; in-office events
• Other Benefits: Company sponsored parking, fun & friendly company culture

Compensation

This role will be paid for professional service on a monthly basis paid by invoice.

EEOC

Ana Luisa is an equal-opportunity employer and values diversity at the company. We are committed to equal employment opportunities and welcome all candidates regardless of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status or any other characteristic protected by law.