Director of Performance Marketing

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OtherPerformance Marketing

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Quick Summary

Key Responsibilities

Direct and optimize paid media strategy and oversight across Meta and Google. Serve as the primary lead for our growth marketing agency (Lantern), managing weekly calls, campaign reviews,

Requirements Summary

7+ digital marketing experience, with at least 3 years specifically leading paid performance marketing (paid social and paid search) at scale.

Technical Tools

OtherPerformance Marketing

About the Role

~1 min read

We are seeking an analytical, growth-obsessed Director of Performance Marketing to lead our paid patient acquisition engine and scale our national Direct-to-Consumer (DTC) footprint.

This is a highly tactical, metrics-driven role. Unlike a traditional brand-focused marketing role, you will focus almost exclusively on driving qualified family leads into our clinical intake funnel. You will own the strategic allocation of our digital spend, manage our growth marketing agencies, and deeply analyze multi-channel performance. You will work in lockstep with our Marketing Business Intelligence Analyst and report directly to the Chief Commercial Officer (CCO).

Requirements

~1 min read

7+ digital marketing experience, with at least 3 years specifically leading paid performance marketing (paid social and paid search) at scale.
Proven track record of directly managing substantial digital budgets with strict accountability for CPL, CPA, and ROI.
Expert-level hands-on experience managing campaigns inside Meta Ads Manager, Google Ads, and modern analytics suites (Google Analytics, HubSpot).
Exceptional analytical skills with a passion for using data, cohort analysis, and multi-touch attribution to uncover optimization opportunities.
Proven experience managing external agencies and specialized creative contractors.
Entrepreneurial mindset with a proven ability to work independently in a fast-paced, high-growth startup environment.

Nice to Have

~1 min read

Prior experience in digital health, telehealth, or another regulated direct-to-consumer healthcare sector (highly preferred).
Familiarity with ABA therapy, behavioral health delivery models, or autism services.
Familiarity with tools such as Webflow, Peec AI, and Databricks

Responsibilities

~1 min read

What We Offer

~1 min read

$163,800- $191,100 annual salary + 10% Variable Pay
- AnswersNow welcomes applicants of all backgrounds, experiences, and abilities. We believe a diverse team is a strong team, and are committed to provide a fair and equitable experience for every candidate. If you require reasonable accommodations at any stage, we encourage you to reach out. We’re here to support!
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