Senior Manager, Social Media

This position leads APEI’s social media strategy to boost visibility, student engagement, and brand loyalty across all platforms. This position is responsible for managing the social media team, developing content strategies, analyzing data to guide decisions, and engaging with our community to foster a positive online environment.

Responsibilities: 

• This position leads APEI’s social media strategy to boost visibility, student engagement, and brand loyalty across all platforms. This position is responsible for managing the social media team, developing content strategies, analyzing data to guide decisions, and engaging with our community to foster a positive online environment. Strategic Leadership: Develop and implement a comprehensive social media strategy that aligns with APUS's goals, brand voice, and target audience needs.
• Content Creation and Management: Oversee the creation of engaging, informative, and relevant content across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, YouTube) that reflects APUS's values and educational offerings.
• Team Management: Lead and mentor the social media team, setting clear goals and expectations, while fostering a creative and collaborative work environment.
• Analytics and Reporting: Utilize analytics tools to track performance metrics, adjusting strategies as necessary to improve engagement, reach, and effectiveness of social media campaigns.
• Community Engagement: Manage and enhance the online community experience by moderating discussions, responding to comments, and facilitating a supportive and informative space for students, alumni, and prospects.
• Crisis Management: Monitor and manage the institution's online reputation, responding swiftly and strategically to negative comments or crises in alignment with APUS's communication policies.
• Collaboration: Work closely with other departments (e.g., Admissions, Student Services, Alumni Relations) to ensure a cohesive and integrated approach to social media messaging.
• Performs other duties as assigned.

Requirements:

• Experience: Minimum of 5 years of experience in social media management, with at least 2 years in a leadership role, preferably within higher education or a related sector.
• Technical Skills: Proficiency in social media platforms, analytics tools, and content management systems.
• Communication: Exemplary written and verbal communication skills, with the ability to craft messages that resonate with diverse audiences.
• Creativity and Innovation: Strong creative vision and the ability to produce compelling content that stands out in a crowded digital landscape.
• Leadership: Demonstrated experience leading a team, with a commitment to developing talent and encouraging professional growth.
• Analytical Skills: Ability to interpret data, identify trends, and adjust strategies to maximize impact.
• Adaptability: Flexibility to respond to the rapidly changing dynamics of social media trends and online education environments.
• Industry Knowledge: Familiarity with the online education sector and the unique challenges and opportunities it presents.
• Project Management: Experience with project management tools and methodologies.
• Bachelor’s Degree in Marketing, Communications or related field required, Master Degree in relevant field preferred.

Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.

It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons.  We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  Please send an email to recruiting@apei.com.