Senior Product Marketing Manager

AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. Support teams use it to handle reviews at scale, product teams turn user feedback into insights, and marketing and ASO teams grow app store visibility. We're a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.

We're hiring our first dedicated Product Marketing Manager. You'll own how AppFollow's products are positioned, launched and explained, both to the market and inside the company.

You report to the CEO and work with Product, Marketing, Sales, Customer Success teams, each needing something different from you. Product needs you to understand new features early, turn them into a clear market story and bring back what customers say about them. Marketing needs one person who knows the product inside out and produces the source of truth for campaigns, webinars and landing pages. Sales and Customer Success need positioning against competitors, a current deck and proof they can use in a demo.

This is a hands-on, senior individual contributor role. There's nobody to delegate to, and most of the workflows described below don't exist yet. You'll build them.