Marketing Specialist, Korea

About the Growth & Marketing Team
The Growth & Marketing Team at Appier operates as a central driver of brand growth and customer engagement. We work closely with cross-functional teams—including Sales, Product, and Customer Success—to expand market reach, strengthen customer relationships, and generate measurable business outcomes across multiple regions.

About this role
We are seeking a Marketing Specialist with 1–3 years of experience to be in charge of markets in Korea and support globally. Based in Korea, this role requires fluency in Korean and a strong interest in B2B marketing. The ideal candidate will be hands-on in executing demand generation, ABM campaigns, events, customer marketing initiatives, and localized content, working cross-functionally to drive measurable business outcomes.

Responsibilities

• Integrated Campaign Execution: Support and manage regional marketing initiatives including demand generation, ABM, and customer marketing programs tailored for Korea and SEA.
• Event & Field Marketing: Coordinate, execute, and track local events, seminars, webinars, and customer programs to engage prospects and deepen customer relationships.
• Digital Marketing & Content: Manage and localize marketing assets such as case studies and social media to ensure relevance for Korean audiences.
• ABM & Demand Gen Support: Partner with Sales to execute targeted ABM campaigns, monitor lead performance, and optimize for pipeline impact.
• Customer Marketing: Assist in building customer stories, testimonials, and advocacy programs to showcase success and strengthen retention

Qualifications

• Experience: 1–3 years of hands-on marketing experience, preferably in B2B SaaS, digital marketing, or technology sectors.
• Language Skills: Native-level fluency in Korean; strong business-level written and verbal communication in English.
• Marketing Skills: Practical experience in campaign execution across email, events, social media, or digital channels.
• Versatility: Ability to manage multiple projects across demand generation, ABM, events, content, and customer marketing.
• Organized & Detail-Oriented: Strong project management and coordination skills with a proactive approach.
• Collaborative Mindset: Comfortable working cross-functionally in a fast-paced, international environment

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