Applike3mo ago

Demand Director - Greater China Region (f/m/d)

BeijingFull-timeexecutive

OtherDirector

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Quick Summary

Overview

adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take our app partners’ business to the next level.

Technical Tools

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adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take our app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). Over the last 5 years, adjoe has grown revenues, expanded into new territories (US, APAC, EMEA), and in 2024 we achieved Unicorn status.

Home to an advanced tech stack, powerful financial backing from Europe’s leading media conglomerate Bertelsmann, and a long-term growth mindset, adjoe is part of the applike group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with. Be the next tech-driven, ambitious leader to join our growing teams!

About the Role

As the Director of Demand - GCR, you will be the primary architect of adjoe’s advertiser growth in mainland China, Taiwan, and Hong Kong. You are a strategic business owner responsible for the regional P&L and a critical bridge between the local market and our Global Product/HQ teams. You will ensure that adjoe’s unique rewarded solutions and programmatic offerings are localized and prioritized to dominate the GCR mobile ecosystem.

High-Level Client Relationship Building: Act as the primary executive contact for adjoe’s most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming "whales" in GCR.

China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem, focusing on the shifting UA landscape for export gaming and domestic apps.P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations, pipeline hygiene, and team KPIs to ensure aggressive revenue targets are met.

Product Roadmap & HQ Collaboration: Act as the "Voice of GCR" for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.

Market Presence: Partner with the Marketing team to elevate adjoe’s brand through thought leadership, industry events (e.g., ChinaJoy), and executive networking.

Team Leadership: Lead, mentor, and scale the GCR Demand Sales team, fostering a culture of high performance and accountability.

Experience: 10+ years in AdTech/Mobile UA, with a deep understanding of the GCR export market.

Leadership: 4+ years of experience in people management and managing complex P&L structures.

Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.

Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).

Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.