Media Buyer, Emerging Channels - Growth Marketing

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. 

The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment. 

- 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms 

- Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,

- Strong test-and-learn track record, data driven, and creative.

- Bonus if you have experience with landing page testing and conversion rate optimization

- Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

- Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.

- Ad-tech, DSP, or marketplace background 

- Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com

 

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.

 

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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