Product Lead - Mobile Gaming

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

• Own and drive product strategy across the mobile games portfolio

• Identify growth opportunities and define product vision aligned with business goals

• Continuously improve core product metrics (retention, engagement, monetization)

• Translate high-level goals into clear product initiatives and roadmaps

• Make prioritization decisions based on data, impact, and speed

• Act as a hands-on PM, directly working on features, experiments, and improvements

• Write PRDs, define hypotheses, and lead feature development end-to-end

• Deeply analyze product performance and user behavior

• Independently pull and analyze data to support decisions

• Rapidly iterate based on experiment results and insights

• Own and drive experimentation processes (A/B testing, hypothesis validation)

• Partner with data teams to design and analyze experiments

• Build a strong culture of fast iteration and continuous learning

• Challenge assumptions using data and measurable outcomes

• Actively leverage AI tools (e.g., Copilot, GPT-based tools) in daily workflows

• Identify opportunities to accelerate product development using AI

• Automate repetitive tasks and improve team productivity through tooling

• Promote AI-driven workflows across the team

• Work closely with engineering, game design, UA, monetization, and data teams

• Ensure alignment between product vision and execution

• Facilitate fast decision-making and unblock teams when needed

• Communicate clearly with both technical and non-technical stakeholders

• Take full ownership of product outcomes, not just delivery

• Drive measurable business impact through product decisions

• Operate in a fast-paced, high-ownership environment

• Continuously optimize for speed, quality, and scalability

• 3+ years of product management experience with a proven track record of improving product metrics (retention, engagement, monetization)

• Strong background in mobile gaming / casual games / ad-monetized products

• Hands-on approach — comfortable being directly involved as a PM (writing PRDs, running experiments, analyzing data)

• Strong data-driven mindset with the ability to challenge assumptions using evidence

• Experience working in fast iteration environments with frequent experimentation cycles

• AI-fluent — actively using AI tools in daily workflows with clear examples of impact

• Ability to code at a working level:

  • Pull data independently

  • Automate routine workflows

  • Build simple prototypes without blocking on engineering

• Familiarity with analytics tools and product metrics tracking

• High ownership and accountability for outcomes (not just outputs)

• Strong problem-solving and decision-making skills

• Hungry, proactive, and adaptable — comfortable working in ambiguity

• Speed-oriented mindset with focus on execution and iteration

• Strong collaboration and communication skills

• Experience with mobile game monetization (ads, IAP, hybrid models)

• Experience working with tools like Firebase, GameAnalytics, Amplitude

• Background in high-growth or startup environments

• Experience building or scaling live game products