Social Media Specialist

WHO WE ARE

Arena Stage is the voice of American theater resident in our nation's capital. Focused on American artists, our productions are innovative and representative of stories from across the country. We nurture new plays and reimagine classics. We celebrate our democracy and diversity through a multitude of voices in our productions and community engagement programs to inspire people to action.

WHAT WE VALUE

A work culture that values experimentation and collaboration.

Excellence in all aspects of our endeavor.

Diversity, Equity, Accessibility and Inclusion throughout the Organization and within our audience and the community.

Community Service through education and public engagement.

Lead effective partnerships and collaboration to serve artists and arts professionals.

WHAT YOU'LL DO

Arena Stage is seeking a creative, strategic, and highly collaborative Social Media Specialist to bring the energy of live theater into the digital space. This role is responsible for leading the strategy, content creation, and execution of organic social media across platforms, with a strong emphasis on static imagery, GIFs, and short-form video (Reels, Shorts, TikTok).

The ideal candidate is both a storyteller and a content creator-someone who can concept, capture, and produce compelling social assets that drive engagement, expand audience reach, and deepen connection to our productions and community.

RESPONSIBILITIES:

Social Media Strategy & Execution

• Develop and execute platform-specific social media strategies that drive engagement, audience growth, and brand awareness
• Build and maintain a content calendar aligned with campaign priorities, production timelines, and institutional initiatives
• Own day-to-day management of social channels, including planning, posting, and community engagement
• Monitor platform trends and emerging formats to continuously evolve strategy and content approach

Content Creation & Video Production

• Create original, platform-native content (graphic, video, etc.) that reflects the voice, energy, and storytelling of Arena Stage productions
• Concept, capture, and edit high-performing short-form video content (Reels, TikTok, YouTube Shorts)
• Collaborate with internal teams (artistic, production, marketing) to identify and execute content opportunities
• Attend rehearsals, events, and performances as needed to capture behind-the-scenes and in-the-moment content

Influencer & Partnership Support

• Support the execution of influencer campaigns in collaboration with the Integrated Marketing Specialist
• Assist in identifying creators and managing content coordination to ensure alignment with campaign goals
• Help track performance and surface insights to inform future partnerships

Analytics & Optimization

• Monitor performance metrics across platforms, including engagement, reach, and video performance
• Translate data into actionable insights to refine content strategy and improve results
• Provide regular reporting on social performance and key learnings

Qualifications

• 3–5 years of experience in social media management, digital content creation, or a related field
• Proven experience creating and editing short-form video content for social platforms
• Strong understanding of social media trends, platform best practices, and audience engagement strategies
• Proficiency in tools such as Canva, social media scheduling platforms, and video editing software (e.g., CapCut, Adobe Premiere Pro)
• Experience with Adobe Lightroom, Photoshop, and Illustrator
• Excellent storytelling instincts with a strong visual and creative sensibility
• Strong organizational and project management skills with the ability to manage multiple priorities
• Outgoing, collaborative, and comfortable capturing content in live, fast-paced environments

Preferred Qualifications

• Experience in arts, entertainment, or live events
• Familiarity with influencer marketing and creator partnerships
• Basic knowledge of paid social or campaign integration is a plus

Working Conditions

• In-office work, with an ability to be hybrid as needed
• Regular evening and weekend availability required for performances, events, and content capture

What Success Looks Like

• Engaging, high-quality social content that reflects the vibrancy of Arena Stage
• Growth in audience engagement and platform reach
• Strong alignment between social storytelling and broader marketing campaigns
• A consistent, dynamic digital presence that brings the live theater experience to life online

The Washington Drama Society, Inc., Arena Stage does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at hr@arenastage.org.