Sr. Director of Growth Marketing

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it to grow.
• ONE ARMRA – We succeed together, as one team.

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
• Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.

Growth Strategy & Channel Ownership

• →Own acquisition strategy across Meta and TikTok, with direct responsibility for scaling TikTok Shop revenue.
• →Develop and execute performance strategies aligned to CAC, ROAS, revenue, and contribution margin targets.
• →Integrate paid social and TikTok Shop strategies into a cohesive full-funnel growth plan.

TikTok Shop Leadership

• →Lead end-to-end TikTok Shop scaling strategy, including content strategy, in-app commerce optimization, and performance tracking.
• →Identify and execute growth levers specific to TikTok Shop (creator whitelisting, Spark Ads, affiliate integrations, etc.).
• →Monitor shop-level metrics and optimize conversion, AOV, and retention within the platform.

Hands-On Campaign Execution

• →Personally manage and optimize campaigns in Meta Ads Manager and TikTok Ads Manager.
• →Own budgets, bidding strategies, audience segmentation, and scaling decisions.
• →Drive rapid creative testing in partnership with the Growth Creative team.

Landing Page & Funnel Optimization

• →Partner closely with eCommerce to align paid traffic with high-converting landing pages.
• →Identify LP friction points and collaborate on CRO initiatives to improve CVR and revenue per visitor.
• →Ensure ad creative, messaging, and onsite experience operate as one unified conversion system.

Performance & Optimization

• →Analyze performance data to identify scaling opportunities and inefficiencies.
• →Continuously test creative, audiences, formats, and offers to improve efficiency and profitability.
• →Monitor platform updates, attribution shifts, and competitive landscape trends.

Leadership & Collaboration

• →Act as a strategic growth partner to Creative, Analytics, and eCommerce leaders.
• →Mentor and guide growth marketers while remaining deeply in-platform.
• →Clearly communicate performance insights, forecasts, and scaling strategies to leadership.

• 8–12+ years of growth or performance marketing experience in DTC or eCommerce.
• Proven success scaling Meta and TikTok — including hands-on experience growing TikTok Shop revenue.
• Deep expertise in paid social testing frameworks, creative iteration cycles, and performance optimization.
• Strong understanding of DTC funnels, landing page optimization, and contribution margin economics.
• Highly analytical with strong comfort in interpreting performance data and forecasting growth.
• Comfortable operating both strategically and tactically in fast-moving environments.
• Strong cross-functional collaborator who works seamlessly with Creative and eCommerce teams.
• Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, and related analytics tools.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.