Director, Product Markting

• Collect and analyze industry trends, market dynamics, customer demand and competitor strategies.
• Regular output market research reports (including TAM; SAM etc) to support China product strategic decision-making.
• Track marketing data, market feedback and product sales performance.
• Optimize marketing strategies; product strategies and promotion plan

• Define core positioning, selling point and competitive advantage of company products.
• Sort out product value system, polish product stories, marketing cheat sheet  and core promotion content.

• Define and execute product marketing and business development strategies aligned with ASM’s long-term growth objectives and customer technology roadmaps
• Shape multi-year growth plans, including market prioritization, investment focus, and strategic partnerships
• Drive overall business performance, including bookings, revenue, market share, and gross margin

• Lead end-to-end product launch strategies from concept to commercialization
• Develop compelling value propositions, differentiation strategies, and competitive positioning
• Ensure successful global adoption through effective customer engagement, demos, evaluations, and joint development programs

• Serve as the voice of the customer and market, translating insights into product strategy
• Drive competitive intelligence and customer requirements for next-generation technologies
• Partner with Engineering teams to influence roadmap, platform architecture, and differentiation priorities

• Develop and execute account-specific and regional strategies to maximize revenue and market penetration
• Support deal strategies, value messaging, and competitive positioning at key accounts
• Drive strategic wins at leading semiconductor customers

• Build and maintain trusted relationships with senior customer stakeholders
• Lead high-level technical discussions, roadmap alignment sessions, and strategic collaboration initiatives
• Enable joint development programs and long-term partnerships

• Oversee commercial strategy including pricing, quotation structures, and negotiations
• Drive win-loss analysis and margin optimization
• Ensure alignment between business objectives, sales execution, and product delivery commitments

• Partner with Sales, Inside Sales, Field Support and Finance on demand forecasting, capacity planning, and supply readiness
• Monitor key business KPIs and drive performance improvements through structured action plans

• MS in Chemical Engineering, Materials Science, Chemistry, Physics, or related technical discipline required
• Ph.D. or MBA strongly preferred

• Minimum 10 years of relevant experience in semiconductor capital equipment or related industry, including:
• Strong technical and commercial experience in thin film deposition (e.g., CVD, Epi, Advanced Packaging)
• At least 5 years in product marketing, business development, sales, or product management roles
• Proven track record in:
• Driving strategic growth initiatives and product adoption
• Influencing product and technology roadmaps
• Managing executive-level customer relationships

We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.

To learn more about ASM, find us at asm.com and on LinkedIn, Facebook, Instagram, X and YouTube.

ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.