~12d ago

Senior Manager, Licensing

United States·New Yorksenior

OtherManager

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Quick Summary

Overview

Reports To: SVP, Sales Location: A1 Office – New York City,

Technical Tools

OtherManager

Responsibilities

~2 min read

→Serve as the principal liaison for trading cards and NFL/NFLPA/NCAA licensee partnerships, spanning brand, product development, athlete relations, operations, accounting, legal, and sustainability teams.
→Establish best practices and provide leadership across licensing obligations and contribute to ongoing improvements that strengthen Athlete Firsts licensing function.
→Manage the full sales cycle for assigned partnerships, from prospecting and ideation through pitching, negotiation, contracting, and close – in close partnership with senior leadership
→Execute partnerships end-to-end with precision, partnering closely with player agents and internal stakeholders to drive flawless delivery.
→Maintain strategic, day-to-day relationships with all major trading card manufacturers and NFL/NFLPA/NCAA licensed partners across digital, serving as a key point of contact for collaborations and ongoing communications.
→Build deep expertise across trading cards and the broader NFL/NFLPA/NCAA licensed product ecosystem, with current insight of established players, emerging entrants, industry trends, and licensing structures.
→Lead negotiations and manage the lifecycle of licensing agreements, ensuring contractual compliance and maximizing value for Athletes First and its clients.
→Educate internal teams and clients on distinctions between licensed and unlicensed products, including the broader implications for our athletes.
→Oversee procurement, allocation, and execution of athlete assets (autographs, digital content) across licensed product initiatives, ensuring quality control and on-time delivery.
→Track and analyze product and partnership performance, including secondary market dynamics, and translate insights into actionable recommendations for stakeholders and clients.
→Attend industry events, conferences, and trade shows to deepen relationships, surface new opportunities, and stay ahead of market shifts.
→Operate within a team-first selling culture - sharing leads, ideas, and opportunities and contribute meaningfully to Athletes First's "better together" philosophy.

Requirements

~1 min read

Bachelor's degree required; marketing or business focus a plus.
5-7 years of licensing or directly relevant experience, including a proven sales track record.
Strong fluency in the trading card ecosystem, including manufacturer relationships, licensing agreements, and the distinction between licensed and unlicensed products.
Experience supporting and contributing to complex contract negotiations and multi-stakeholder partnerships.
Exceptional organizational skills, sharp attention to detail, and the ability to manage multiple priorities at pace.
Creative, entrepreneurial mindset with genuine passion for athlete marketing and collectibles innovation.
Analytical aptitude, with the ability to translate product performance and market trends into clear takeaways.
Excellent written and verbal communication skills; polished and credible with internal and external stakeholders.
Competitive, driven, and highly collaborative - equally effective working across peers, partners, and senior leadership.
Genuine knowledge of and passion for the sports business, particularly the NFL and NCAA.
Willingness and ability to travel as needed.

What We Offer

~1 min read

✓Medical, Dental, Vision & Life Insurance

✓401k Retirement Plan

✓Cell Phone Reimbursement

✓Flexible PTO

✓Exposure to the highest levels of professional sports and a front-row seat working alongside elite NFL athletes, coaches, and front office executives