Senior Online Marketing Manager (m/f/d)

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing, Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing, AI, Data and Marketing Automation, you'll build scalable campaigns that reach more than 30 million monthly users.

• Own Performance Marketing campaigns across multiple European markets.
• Drive Paid Social, Display Retargeting and AI-powered marketing at scale.
• Shape the future of AI, Marketing Automation and MarTech.
• Work with leading advertising platforms, data and technology.

• →Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House.
• →Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
• →Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
• →Analyse campaign performance and translate data into actionable business recommendations.

• 5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
• Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
• Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC.
• Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
• Collaborative, hands-on mindset with experience working in international, cross-functional teams.
• Fluent in English. 

• Experience with App Marketing and app performance campaigns.
• Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager (GTM), server-side GTM (sGTM), Conversions API (CAPI) or Meta Events Manager.
• Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms.
• Another European language.

With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.