Senior Product Marketing Manager, Axon 911

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Axon 911 is looking for a highly strategic and execution-oriented Product Marketing leader to help unify the Prepared and Carbyne brands into a single category-defining public safety platform. This role will play a foundational part in shaping how the market, customers, and internal teams understand Axon 911’s products, positioning, and value proposition.

You’ll operate at the center of product, marketing, sales, enablement, and executive leadership to help define the next chapter of emergency response technology. This is a highly visible role with significant ownership, executive partnership, and the opportunity to build the product marketing foundation for a rapidly scaling business.

• →Help continue leading the brand and messaging unification of Prepared and Carbyne into Axon 911, ensuring a clear and differentiated market narrative.
• →Own product positioning, messaging frameworks, launch strategy, release cadence, and go-to-market coordination across a growing portfolio of products within the Axon 911 portfolio.
• →Partner closely with the Product Management team to deeply understand product capabilities and translate technical concepts into clear customer-facing messaging.
• →Work across the business to create and maintain enablement materials, sales narratives, launch assets, and product marketing collateral that support field sales and customer success teams.
• →Drive cross-functional alignment between product, sales, marketing, enablement, and executive leadership around how Axon 911 communicates its value to the market.
• →Build foundational product marketing systems, processes, and operational rhythms that will scale alongside the company.
• →Write and refine high-impact copy across launches, campaigns, product narratives, and brand storytelling.
• →Serve as a strategic thought partner to leadership while also remaining highly hands-on in execution.

• 5–10 years of experience in product marketing, go-to-market strategy, brand positioning, or related GTM-focused roles.
• Experience operating as a highly autonomous or sole product marketer within a lean or high-growth environment.
• Demonstrated success leading a rebrand, repositioning initiative, acquisition integration, or major brand transformation.
• Strong experience partnering cross-functionally with Product, Sales, Enablement, and Executive stakeholders.
• Exceptional communication and storytelling skills, including experience writing product messaging, launch content, and customer-facing collateral.
• Experience working in competitive markets where positioning, differentiation, and market education were critical.
• Comfortable operating as both a strategic leader and hands-on individual contributor.
• Strong ownership mindset with the ability to independently identify gaps, drive alignment, and execute with urgency.
• We believe this role requires someone who is highly adaptable and comfortable “translating” between technical product teams, customer-facing teams, and executive stakeholders.

• Nice-to-have experience includes working within regulated industries, government technology, public safety, healthcare, or other relationship-driven enterprise markets.

This is a hybrid role, with an expectation of four days per week in our Manhattan office.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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