Senior Manager, Brand Marketing

About the Role 

Azurity Pharmaceuticals is a privately held specialty pharmaceutical company focused on innovative products that meet the needs of underserved patients. Within the ARGO franchise — our hospital-focused, targeted-delivery specialty business — we are preparing to launch D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection. 

We are seeking a Senior Manager, Brand Marketing (Institutional) to execute the account-facing and institutional marketing program for D-PLEX100 in the US. Reporting to the Senior Director, Brand Marketing (D-PLEX100 brand lead) within the ARGO franchise, this individual develops the formulary and value-story tools, congress and KOL logistics, and account-facing materials that help move D-PLEX100 from institutional approval to protocol adoption. D-PLEX100 is an inpatient, DRG-reimbursed product whose adoption is governed at the account level by institutional Pharmacy & Therapeutics (P&T) committees, so institutional marketing works in close coordination with HCP demand generation and with Market Access/HEOR. 

The ideal candidate brings a minimum of 5 years of US-based marketing experience in the pharmaceutical or biotech industry, with hospital, surgical, anti-infective, or other institutional/inpatient product experience preferred. This is a US-focused, execution-oriented role in a fast-paced, launch-stage environment that rewards a hands-on, collaborative contributor. 

Key Responsibilities 

Institutional Marketing & Execution 

• Develop and execute account-facing and institutional marketing materials for D-PLEX100 — formulary value tools, P&T submission support materials, and value-analysis-committee content — aligned to the brand strategy set by the Senior Director. 
• Manage day-to-day production of institutional campaigns and materials, ensuring timely development, medical/legal/regulatory review, and deployment. 
• Support monitoring of P&T and formulary access, protocol adoption, and account-level uptake, and surface insights to inform tactics. 
• Support primary and secondary market research with pharmacy, infection-prevention, and institutional decision-maker audiences to inform the value story. 

Launch Planning & Readiness 

• Support cross-functional US launch readiness for D-PLEX100 and subsequent indications, contributing institutional-marketing deliverables to the integrated launch plan and readiness gates. 
• Help develop US launch materials, field and account-team tools, and training content, sequenced to regulatory approval and the reimbursement and coding milestones that gate the commercial model. 
• Coordinate institutional-access deliverables (formulary tools, P&T submission support, coding materials) with HCP demand generation so promotion and access readiness move together. 
• Partner with Medical Affairs, Market Access/HEOR, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content. 

Product & Lifecycle Support 

• Prioritize and allocate institutional-marketing tactics and budget within the brand plan to maximize impact and return. 
• Support indication-expansion planning by developing institutional positioning and account-facing tools for new surgical settings as they advance. 
• Track the competitive and standard-of-care landscape — including infection-prevention bundles and protocol inertia — and surface implications for institutional tactics. 
• Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training for the franchise. 

Stakeholder & Field Collaboration 

• Support alignment between marketing and the hospital field and account teams on institutional strategy and messaging. 
• Engage pharmacy, infection-prevention, and antimicrobial-stewardship stakeholders and KOLs to gather insight and inform the value story. 
• Manage congress and KOL logistics, and collaborate with external partners, agencies, and vendors to develop omnichannel campaigns tailored to institutional audiences. 

Measures of Success 

• Execution: institutional materials and account tools are delivered on time, clear medical/legal/regulatory review, and are field- and account-ready at launch. 
• Access support: formulary and P&T submission tools are in place and used to support target-account access. 
• Coordination: institutional-access deliverables stay aligned with HCP demand generation so promotion and access readiness move together. 
• Quality: institutional messaging remains compliant and consistent across channels and materials. 

Required Skills and Experience 

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred. 
• 5+ years of US-based marketing / launch experience in the pharmaceutical or biotech industry. 
• Proven ability to manage multiple brands, indications, or workstreams simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach. 
• Demonstrated ability to develop marketing materials and manage them through medical/legal/regulatory review. 
• Strong cross-functional collaboration and communication skills. 
• Experience partnering with Medical Affairs, Market Access, Sales, and Regulatory on compliant promotional and educational content. 
• Willingness to travel ~20–30% (including conferences, sales meetings, and field rides). 

 Preferred Qualifications 

• Hospital, surgical, anti-infective, or other institutional / inpatient product experience preferred. 
• Exposure to institutional access, formulary, or P&T marketing for a hospital-administered product. 
• Familiarity with inpatient DRG-reimbursed products and pharmacy / infection-prevention / antimicrobial-stewardship stakeholders. 
• Launch experience with an in-licensed or newly acquired asset. 
• Congress and KOL logistics experience. 

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