Senior Manager, Brand Marketing & PR

United States·ArlingtonCorporate (Full-Time)senior

MarketingBrand Marketing

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[solidcore] is looking for a Senior Brand Marketing Manager to lead PR strategy, brand marketing for new business ventures and international growth,

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MarketingBrand Marketing

[solidcore] is looking for a Senior Brand Marketing Manager to lead PR strategy, brand marketing for new business ventures and international growth, as well as new studio opening (NSO) strategy and activation. This role requires strong PR experience and expertise, paired with brand strategic thinking — someone who can craft and execute PR strategies at a high level while also ensuring strong execution at the field level, working closely with studio teams to bring new openings to life. This role is central to how [solidcore] builds visibility, drives growth, and shows up in new markets.

Own PR strategy end-to-end, setting the annual roadmap and prioritizing initiatives that build [solidcore]'s reputation as the leader in lifestyle, wellness and fitness space resulting in growing our national brand awareness.

Manage the PR agency: set annual strategy, run day-to-day agency relationship, and hold the team accountable to KPIs and deliverables.

Serve as PR's steward within marketing activation planning, identifying where and how PR can play a bigger role across campaigns and moments to generate conversation and amplify overall impact.

Drive proactive earned media, pitching and securing placements with fitness, wellness, and business press; build and maintain relationships with key reporters and editors.

Develop press materials with partnership with our PR agency — press releases, briefing documents, talking points, and executive messaging — for internal opportunities, studio openings, and brand moments.

Own executive and spokesperson positioning, preparing leadership for media opportunities and ensuring consistent messaging across appearances.

Lead crisis communication in partnership with crisis PR firm: act as the point of contact for rapid, coordinated response when issues arise.

Track PR performance against KPIs (coverage volume, tier, sentiment, share of voice), report results to leadership, and adjust strategy based on what's working.

Develop and execute market-specific opening strategy, using demographics, existing brand awareness, and market type (urban vs. suburban) to shape the activation approach, channel mix, and partnership selection for each studio.

Own the NSO brand activation playbook, coordinating activation and messaging across PR, partnerships, and local marketing.

Work with the partnerships team to source and integrate local and national partnerships that build awareness for new studios.

Drive local activation initiatives with field leadership to build awareness and generate leads pre- and post-opening.

Partner closely with the field, building relationships and alignment to effectively execute NSO initiatives

Serve as brand lead for new modality launches, owning strategy and activation execution for new offerings from concept through launch working in close partnership with the brand team and New Business ventures lead.

Onboard international partners to the [solidcore] brand, setting clear expectations on brand standards, tone, and positioning.

Establish and maintain brand guardrails (visual identity, messaging, naming conventions) that international partners operate within, adapting for local market nuance where needed.

Review and approve brand, marketing, and creative outputs from international partners to ensure consistency before they go to market.

Run ongoing check-ins with international stakeholders to stay aligned on brand health, flag risks early, and course-correct as needed.

Advise on localization strategy for international markets, balancing global brand consistency with what needs to flex for local relevance.

Translate market and consumer insights into recommendations that inform new modality strategy.

7-10 years in PR, communications, or media relations, with a track record of securing media placements and leading agency relationships.

Experience with crisis communications planning and response.

Proven ability to build brand and marketing strategies that gain buy-in across stakeholders.

Creative, consumer-insight-led thinker who can generate innovative ideas for bringing the brand to life — whether in a new market, a new country, or in new ways within existing markets.

Strong project management skills; comfortable running multiple workstreams (PR, new ventures, NSO) at once without losing attention to detail.

Excellent writing and storytelling skills, tailored to different audiences.

Experience with new business launches, new studio openings, or international expansion is a plus.

Competitive salary range of $118,756-135,975 per year based on experience

Competitive salary range based on experience

Bonus eligibility based on performance

Monthly cell phone stipend

401(k) with employer match

Medical, dental, and vision insurance

Paid parental leave and parental pay benefits

Free telehealth services

Employee Assistance Program (EAP)

Pre-tax commuter benefits

Flexible PTO

Free drop-in classes at [solidcore]

And more!

[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.