CRM Marketing Technologist

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

The CRM Marketing Technologist is an individual contributor who owns complex lifecycle and CRM initiatives from strategy through execution — leading technical discovery, designing scalable solutions, and building high-quality programs across email, push, SMS, and in-app. This role sits at the intersection of lifecycle strategy, product marketing, and CRM technology, acting as both a strategic partner and hands-on expert within a remote, cross-functional team. You will work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering to define the approach, build the infrastructure, and continuously raise the quality and efficiency of Babylist’s CRM programs.

• You have 5+ years of experience on a CRM marketing team, with a track record of owning complex lifecycle initiatives from strategy through execution — not just executing tasks handed to you.
• You’re a technical builder — you know how to design advanced journeys, build audience logic, and construct conditional flows inside an ESP like Iterable, and you’re comfortable leading technical discovery before the first line of a brief is written.
• You’ve used AI to meaningfully scale CRM programs — in execution, QA, audience logic, or workflow automation — and you can point to specific things you built or shipped.
• You operate well in ambiguity. You can translate a vague product marketing problem into a clear lifecycle strategy, identify the right technical approach, and document the tradeoffs before you build.
• You’re self-directed and detail-oriented, with the communication skills to work fluidly across Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering without needing a lot of process scaffolding.

• Own end-to-end execution across email, mobile messaging (push/SMS), and in-app
• Ensure accuracy, quality, deliverability, and compliance across all executions
• Build, maintain, and evolve AI-assisted workflows across copy drafting, QA, audience logic, and campaign setup—continuously raising the quality floor while reducing manual effort
• Identify and implement AI and automation tools that reduce manual effort across the execution lifecycle, and serve as the team’s internal expert on what’s possible
• Partner with Product and Engineering pods to streamline how CRM execution integrates with their workflows—ensuring fast, clean handoffs and reducing friction at every step
• Lead technical discovery and shaping for complex lifecycle use cases
• Design scalable journeys, audience logic, personalization frameworks, and channel orchestration
• Evaluate CRM platform capabilities and constraints to recommend the right technical approach
• Document requirements, assumptions, and tradeoffs before build
• Own CRM strategy for complex product marketing initiatives, including launches, feature adoption, and behavioral education
• Translate ambiguous product marketing problems into clear lifecycle strategies, audience frameworks, and messaging approaches
• Partner with cross-functional teams to define goals, success metrics, and lifecycle touchpoints
• Read and interpret CRM performance metrics and audience health signals
• Turn insights into clear, actionable recommendations to improve lifecycle and product outcomes
• Support testing and experimentation to continuously evolve CRM strategies
• Work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering partners
• Maintain high standards for QA, documentation, and platform hygiene
• Identify opportunities to improve CRM processes, tooling, and execution efficiency

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

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Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

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