Marketing Manager - Retirement Living

At BaptistCare, we believe everybody deserves to thrive. As one of Australia's leading care and community organisations, we are committed to creating places and communities where people feel connected, valued and supported to live well.

We are looking for an experienced and people focused Marketing Manager - Retirement Living to lead the marketing strategy, performance and customer experience across our national retirement living portfolio. This is an exciting opportunity for a commercially minded marketer who is equally passionate about purpose, customer outcomes and developing high performing teams.

Reporting to the Head of Marketing, you will lead the development and execution of integrated marketing strategies that drive occupancy, enquiry generation and customer engagement across BaptistCare's Retirement Living portfolio.

You will translate customer insights, market trends and business priorities into compelling campaigns and experiences that strengthen our market presence and support sustainable growth.

Leading a small, passionate team of marketing specialists, you will balance strategic planning with hands on leadership, ensuring marketing activity delivers measurable outcomes while maintaining alignment with BaptistCare's brand and purpose.

You are a confident marketing leader who combines strategic thinking with strong commercial acumen and a customer first mindset.

You will bring:

• Success delivering integrated campaigns that drive lead generation, conversion and growth
• Proven experience leading marketing teams across multiple products, locations or markets
• Strong understanding of digital marketing, CRM, content and customer acquisition strategies
• Experience managing agencies, budgets and complex stakeholder relationships
• An ability to translate data and insights into clear business recommendations
• Outstanding communication, influencing and leadership skills

Experience within retirement living, aged care, seniors living, property or a related sector will be highly regarded.

If you are ready to combine purpose with performance and lead marketing that delivers meaningful impact, we'd love to hear from you. Apply now and help shape communities of care where people can live to their full potential

BaptistCare is a leading purpose-led care organisation, guided by our Christian identity and serving people and communities across Australia for more than 110 years. We support people to live better through aged care, home care, retirement living, community services, disability support and housing.

We know that life’s challenges can make our world feel smaller. With the right people alongside us, it can feel more connected, supported and hopeful again.

That’s what we work towards every day - enriching lives through communities of care. Today, more than 70,000 customers, 12,000 employees and close to 2,000 volunteers are part of our communities across Australia.

Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.

Advertised: 16 Sep 2026 AUS Eastern Standard Time
Applications close: 15 Oct 2026 AUS Eastern Daylight Time

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