Social Listening & Content Specialist

WPP Unite is WPP’s integrated agency team dedicated to supporting Unilever across media, retail marketing and connected commerce. Working in close partnership with Unilever, WPP Unite brings together specialist capabilities and talent to help drive more connected planning, activation and performance across the business.

The Integrated Demand Office is designed to evolve Unilever’s Walmart partnership from traditional executional support into a fully integrated growth system connecting planning, content, supply chain and performance in real time. These roles will be recruited and employed by WPP Unite and embedded within Unilever’s team, working closely with Unilever, Walmart and WPP Unite stakeholders to support connected planning, demand-to-supply integration, agile activation and continuous performance optimization.

The Social Listening & Content Specialist will serve as the cultural and shopper-trend radar for the Integrated Demand Office. This individual will monitor social conversations, emerging behaviors and category signals to identify opportunities for Unilever brands to respond quickly and relevantly within the Walmart ecosystem.

The role will also help coordinate brand and creator content, connecting cultural insights to media, Walmart.com and retail marketing opportunities that can influence shopper engagement and conversion.