Bauer: Sr. Category Manager, Custom

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Sr. Category Manager, Custom?

The Sr. Category Manager, Custom is responsible for creating a multi-year cross-categorical vision for Bauer’s custom product offering, driving consensus across the organization on the MyBauer custom strategy, accountable for the commercialization and activation of the plan across our four global geographies, and delivering revenue, profit and share objectives. Reporting to VP, Category Management- Core Hockey this is a high-impact role with exposure to brand strategy, partnerships, licensing, and content. You’ll help shape and scale a business within one of the most iconic brands in sport.

• →Manage custom P&L’s and portfolio P&Ls across all custom channels (MyBauer, Retail Team, Custom)
• →Collaborate with Category Managers & Digital lead to create a 3-year category strategy, innovation road map and Go To Market objectives.
• →Work with cross functional teams to execute the seasonal category plans, including Channel Marketing, R&D, Design, Sales, Finance, Marketing, Logistics & Supply and Demand.
• →Guide functional teams in applying product and player insights to validate concepts, unlock operational opportunities, and strengthen sports marketing effectiveness.
• →Support category go to market strategy and athlete-facing experiences for both new and existing products.
• →Attend and participate in bi-annual sales meetings and partner summits.

• BS or BA in Marketing, Business or related field- or equivalent years of relevant and related experience.
• Minimum 5-8 years of category management experience, leading product assortments and execution across multiple product types.
• Knowledge of the hockey industry and a core understanding of the consumer preferred.
• Strategic and analytical thinker with the proven ability to translate insights into actionable plans.
• Strong verbal and written communication skills, including presenting to Leadership and cross-functional partners, formally and informally.
• A catalyst who moves ideas forward and excels at influencing and communicating across a large organization.
• Ability to clearly articulate and monitor goals and objectives for cross-functional teams.
• Strong information seeking skills and detail oriented with ability to seek creative viable solutions to any situation.
• Highly organized, diligent, and comfortable operating in a fast-paced environment.
• Ability to work independently and cooperatively in a diverse group.
• Demonstrated leadership capabilities, with ability to motivate and coach others.
• Willingness to travel domestically or internationally as needed.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.