Social Media Manager, WYouth

WYouth is seeking a part-time Social Media Manager to launch, grow, and oversee the presence for the brand across select social platforms, including Instagram and TikTok. The ideal candidate is deeply engaged in culture and entertainment, and has excellent writing and editing skills, a firm grasp of internet trends, a deep understanding of performance metrics, and a passion for social-first storytelling.

• Create, manage, execute, and schedule social media posting across the project’s platforms

• Pitch and create social-first content that ties to the project's print components 

• Provide metrics, trending reports, and packaging direction to project Editor

• Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels

• Collaborate closely with W’s art, photo, and video teams on social posts and stories 

• Create and edit Instagram Reels and TikTok videos

• Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches

• 5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand

• Extensive knowledge of and experience with established and emerging social platforms

• Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy

• Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth

• A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)

• A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson

• A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape

• Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time

• A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment

• A Bachelor’s degree