Social Media Manager, W

W Magazine is seeking a part-time Social Media Manager to launch, grow, and oversee the presence of a special project for the brand across select social platforms, including Instagram and TikTok. The ideal candidate is deeply engaged in culture and entertainment, and has excellent writing and editing skills, a firm grasp of internet trends, a deep understanding of performance metrics, and a passion for social-first storytelling.

• Create, manage, execute, and schedule social media posting across the project’s platforms

• Pitch and create social-first content that ties to the project's print components 

• Provide metrics, trending reports, and packaging direction to project Editor

• Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels

• Collaborate closely with W’s art, photo, and video teams on social posts and stories 

• Create and edit Instagram Reels and TikTok videos

• Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches

• 5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand

• Extensive knowledge of and experience with established and emerging social platforms

• Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy

• Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth

• A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)

• A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson

• A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape

• Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time

• A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment

• A Bachelor’s degree