Senior Manager, Growth Marketing, Web + Mobile

Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships^©, serving over 15 million families since inception.  Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter^©” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning.  Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.

Begin is building on its trusted brand, data, and engagement engine to launch Sage^© a trusted family companion that helps parents feel confident in every early childhood decision.  By combining AI-driven insights with expert-backed guidance, Sage^© supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years.

• Serve as a key growth partner across Product, CRM, Lifecycle, Data Science, Engineering, Finance, and Creative.
• Influence product roadmap decisions through growth channel insights and customer behavior analysis.
• Collaborate with CRM  teams to improve lead to sign up acquisition. 
• Build strong external relationships with potential agencies, platform partners, and vendors.
• Establish operational rigor, scalable processes, and clear performance accountability across growth initiatives.

• Mentor and develop high-performing growth talent as the team scales.
• Help define the future structure, capabilities, and operating model of Begin’s Growth organization.
• Foster a culture of experimentation, ownership, analytical rigor, and continuous learning.

• Have built and scaled multi-channel acquisition programs across both web and mobile ecosystems at meaningful scale.
• Have deep expertise in subscription growth models and understand how to optimize for long-term LTV and retention.
• Bring strong strategic thinking alongside hands-on performance marketing execution.
• Are highly fluent in experimentation, incrementality, attribution, and measurement frameworks.
• Have experience managing and scaling multimillion-dollar media budgets.
• Understand how to balance efficiency, scale, creative quality, and brand integrity.
• Can operate effectively at both executive and tactical levels.
• Thrive in ambiguity and fast-moving environments.
• Are deeply customer-centric and motivated by building products that improve families’ lives.

• 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.
• Significant experience in consumer subscription businesses, ideally trial-driven models.
• Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels.
• Strong expertise in:
• • Subscription economics
  • LTV modeling
  • Funnel optimization
  • Attribution and incrementality
  • Growth experimentation
• Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.
• Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling.
• Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams.
• Prior people management experience strongly preferred.

• You believe growth is about acquiring the right customers, not just more customers.
• You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
• You balance analytical rigor with creative instinct.
• You are deeply curious about customer behavior and what motivates families to act.
• You believe performance marketing should strengthen long term brand trust, not erode it.
• You are energized by building systems that compound over time.
• You are excited to help build products that support parents and help children learn and grow.