Senior Manager, Search Innovation

Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships^©, serving over 15 million families since inception.  Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter^©” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning.  Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.

Begin is building on its trusted brand, data, and engagement engine to launch Sage^© a trusted family companion that helps parents feel confident in every early childhood decision.  By combining AI-driven insights with expert-backed guidance, Sage^© supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years.

• Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
• Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
• Develop a content ecosystem that supports both traditional search and AI-powered discovery.

• Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
• Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.

• Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.

• Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
• Influence roadmaps, not just optimize after the fact.

• Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
• Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.

• Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
• Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

• Have built and scaled organic search programs that drive meaningful business impact
• Are equally strong in content led growth and technical SEO foundations
• Have hands on experience turning search opportunity into measurable adoption and conversion
• Think beyond traditional SEO and understand how AI and emerging discovery platforms are reshaping how people find information
• Are comfortable influencing product, engineering, and content roadmaps rather than optimizing after launch
• Have built scalable content systems, not just individual articles
• Use data fluently and can translate performance insights into decisive action
• Thrive in ambiguous, fast moving environments with high ownership
• Are excited to help parents discover trusted answers and products in high intent moments

• 6 to 9 years of hands on SEO experience with a track record of driving organic growth
• Demonstrated success across both content strategy and technical SEO initiatives
• Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
• Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
• Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
• Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
• Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
• Exceptional written and verbal communication skills
• Experience working cross functionally with product, design, engineering, and marketing teams

• You believe search is no longer just about rankings, but about discovery, trust, and intent.
• You think AI will fundamentally reshape how families find answers and products.
• You are energized by building durable, defensible organic growth engines rather than chasing short term traffic spikes.
• You balance strategic thinking with hands on execution.
• You are deeply curious about how parents search, learn, and make decisions.
• You believe organic discovery should solve real user problems while driving measurable business outcomes.
• You want to help build a trusted platform that families rely on during the most formative years of their children’s lives.