Betclic Group

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

As Senior Product Marketing Manager, you will help shape the growth of Betclic Casino by translating business, customer and market insights into clear strategies, compelling product launches and impactful marketing plans.

You will play a key role in strengthening Casino’s positioning, increasing product adoption, engaging our players and unlocking new growth opportunities.

In this role, your main missions will be to:

• Define and lead a clear and ambitious Casino Product marketing vision and roadmap across short- and long-term business priorities, customer segments and key commercial moments.

• Develop and deliver go-to-market strategies that accelerate the adoption of new products, features, promotional mechanics and player experiences.

• Anticipate key business moments and coordinate impactful marketing plans around seasonal campaigns, sporting events, product activations and cross-product initiatives.

• Translate customer, market, competitive and performance insights into clear recommendations, prioritized initiatives and actionable plans.

• Own the positioning, value proposition, naming, target audiences, messaging and adoption strategy for new launches.

• Partner closely with Product teams to ensure customer and market insights inform product development and commercial priorities.

• Coordinate with CRM, Marketing Operations, Content, Creative, Analytics and local teams to turn strategic plans into effective, high-quality execution.

• Lead cross-functional projects from strategy to execution, creating alignment and momentum through clear ownership, prioritization, timelines and follow-up.

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm and for an experienced, autonomous and proactive professional who want to contribute to a team while having a real impact on the future of Casino.

This job is for you if:

• You have 5+ years of experience in Product Marketing ideally in a tech, digital or product-led company.

• You have experience defining and executing go-to-market strategies for products, features or customer experiences.

• You have worked in highly cross-functional environments, partnering with Product, Marketing, CRM, Analytics and Operations teams.

• You have a strong business and data-driven mindset, balancing customer value, growth, profitability and execution constraints.

• You can turn customer, market and performance insights into actionable plans across the full lifecycle, from acquisition and engagement to retention, reactivation and cross-selling.

• You are curious about customer behavior, digital products, Casino and/or the online gaming industry, with strong competitive and market analysis skills.

• You can manage multiple projects and stakeholders, create alignment, communicate clearly and maintain strong priorities.

• You are proactive, structured and autonomous, with strong organizational and presentation skills, a willingness to challenge existing ways of working and previous experience leading projects or mentoring team members.

• You are fluent in English, both written and spoken.

• If your application is shortlisted, Benoit will contact you within a week for an initial HR screening (30 minutes)

• Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning) and a use case

• Next, you will meet Etienne, Growth Manager Casino, your future manager, and Geoffroy, Head of Casino

• Then, you will work on a case study to present to Etienne and Geoffroy

• Finally, you will meet Benoit again to review your Assessfirst results

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

✅ 25 days of paid leave and 10 RTT days

🍽️ A Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)

🩺 100% health insurance coverage for you and your children

🚆 60% reimbursement of public transport costs or an annual sustainable mobility allowance (€300 for commuting with sustainable transport)

🏡 Hybrid work model

📚 Access to a vast training catalog, with opportunities for professional development every year

🏢 Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

🎉 Internal events to liven up your daily life

🏋️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)