Betsson~20d ago

Senior SEO Specialist (I-Gaming)

Buenos Aires,Buenos Airessenior

MarketingSEO Specialist

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Quick Summary

Key Responsibilities

Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability,

Technical Tools

MarketingSEO Specialist

You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid model, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.

This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI‑driven discovery, and brand strategy, influencing how users discover us today and in the future.

Responsibilities

~1 min read

Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk
Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies
Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact
Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles
Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

- Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale
- Experience translating business goals into prioritised, actionable SEO roadmaps
- Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders
- Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools
- Professional working proficiency in English and native‑level Spanish (Argentina)
Nice‑to‑have:
- Experience working with AI‑driven search, discovery platforms, or emerging search experiences
- Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks
- Experience collaborating in regional or global matrix organisations

What We Offer

~1 min read

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.