Principal Product Designer, Partner Experience

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

BetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience — the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp. This surface spans Partner Hub, Performance Intelligence, and the reporting and configuration layer that connects BetterUp's coaching impact to business outcomes.

Partner Experience is where enterprise deals are won or lost, where HR executives decide whether BetterUp is indispensable, and where member and coaching data gets translated into decisions that affect entire organizations. The designer who owns this domain sets the vision for how some of the most data-rich, constraint-heavy surfaces in our portfolio should work.

Reporting to the VP of Design, you'll operate as a peer to senior product and engineering leadership — a principal-level IC who brings strategic clarity to hard problems and executes with precision.

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  Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces

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  Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action

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  Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions

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  Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities

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  Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs

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  Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows

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  Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates

Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it.

• 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy

• A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process

• Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions

• Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level

• Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment

• Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on

• Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus

• Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience

• AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences

• Experience designing for coaching, HR tech, behavioral health, or human development platforms

• Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences

• Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces

• Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts

• External presence as a speaker, writer, or contributor to the design community

Austin and Arlington: $230,000 - $285,000

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

FOR CONTRACT ROLES: Please note that this is a temporary/fixed-term position to start, with the opportunity for part-time employee conversion based on performance and business needs.

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

• Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced

• Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org

• Serve as BetterUp’s foremost design expert in AI-powered product experiences, with recognized internal and external influence

• Directly contribute to competitive differentiation through breakthrough design applications that define market leadership

During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. We encourage all candidates to share examples of how they’ve used AI tools in their work—whether Figma plugins, generative design tools, or AI-powered user research analysis.