Performance Marketing Manager | Betty UK

Bulgaria·Sofiamid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies. Execute, optimize, analyze, and report on campaign performance.

Technical Tools

MarketingPerformance Marketer

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Key Responsibilities:

Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.
Execute, optimize, analyze, and report on campaign performance.
Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
Work with tracking and analytics tools to ensure campaigns are measured accurately.
Develop expertise in the UK gambling market while collaborating with a diverse team of experts.
Collaborate with internal and external design teams to produce engaging and high-performing advertising content.

We are looking for:

3+ years of hands-on experience in user acquisition, performance marketing, or paid media.
Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.
Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.
Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.
Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
A proven track record of executing performance marketing strategies that contribute to revenue growth.
Fluency in written and spoken English.
Ability to adapt quickly and perform well in a fast-paced environment.

What we offer: