RAF Manager | Betty CA

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

• Define RAF strategy (eligibility, incentives, anti-abuse rules, promo calendar) and its role in the overall acquisition mix.
• Own KPIs across the funnel: invites, registrations, NADs, first deposit, referrer LTV, friend LTV, and community engagement.
• Design and execute automated journeys in your CRM (Smartico): RAF onboarding, winback, nudges to share, “play together” prompts, and ongoing engagement.
• Build and test offer structures and messaging variants by segment (power referrers, social players, sleepers, bonus hunters), with strong experimentation discipline.
• Turn the RAF base and community hub into a flywheel: peer challenges, group missions, tournaments, and UGC/content that fuels organic reach.
• Collaborate on social, influencer, and content programs that promote RAF and “play together,” and close the loop so community actions are measurable and attributed.
• Work with product and design to evolve the RAF flows (in-app entry points, referral UX, tracking, rewards experience) and the community hub (badges, tiers, social proof, shared sessions).
• Maintain RAF dashboards, understand cohort behavior (RAF vs non-RAF, referrers vs referees), and run post-mortems on big pushes.

• 3–6 years in growth / lifecycle / CRM marketing, ideally in iGaming, fintech, or other regulated B2C verticals with bonuses and strict compliance.
• Proven work on either referral programs, loyalty, or community-led growth initiatives where referrals/advocacy meaningfully impacted acquisition and retention.
• Strong lifecycle and segmentation skills, hands-on in a major CRM platform, comfortable building multi-step automated flows and testing frameworks.
• Data-literate: can pull and interpret performance data, partner well with analytics, and translate insights into experiments.
• Product mindset: comfortable writing simple requirements, mapping flows, and prioritizing UX improvements that move KPIs.
• Community sensibility: understands how to design mechanics that get people to invite friends, play together, post, and return.