Senior Product Manager - Hardware Innovation

This is not a maintenance role. It’s a launch role.

We’re looking for a Senior Product Manager to lead one of Bevi’s highest-priority hardware initiatives from the ground up: taking a next-generation product from development through market launch. You’ll be the connective tissue between engineering, design, operations, and commercial teams, and the person accountable for making sure we ship something customers love on time and at scale.

You’ll report to our Director of Product, Hardware and work closely with cross-functional leads across the business. This is a rare opportunity to own a major product arc at a company that’s already a category leader, and to have a visible, lasting impact on where Bevi goes next.

• Define and drive the product strategy and roadmap for your hardware initiative, balancing near-term launch milestones with longer-term market opportunity.
• Translate customer insights, market signals, and business goals into a clear, defensible product vision.
• Make prioritization calls under ambiguity, and bring your team along with you when you do.
• Act as the internal champion for your product, aligning stakeholders from engineering to the executive team.

• Get in front of customers, prospects, and channel partners regularly: not just to validate assumptions, but to actively hunt for unmet needs.
• Build a deep understanding of jobs-to-be-done across the verticals this product will serve.
• Run lightweight experiments to pressure-test hypotheses before committing to full builds.
• Stay close to the competitive landscape and surface insights that sharpen our positioning.

• Partner tightly with Digital and Beverage Product, Engineering, Design, Program Management, Operations, and Quality to drive the product through each stage of development, including ownership of product requirements
• Coordinate with Finance, Sales, and Marketing to ensure go-to-market readiness at launch.

• Define pricing, positioning, and value proposition in partnership with Product Marketing and Finance.
• Track product performance post-launch and use data to drive continuous improvement.
• Own the commercial narrative for your product, internally and in customer-facing contexts.
• Identify opportunities to improve unit economics and scale efficiently as the product matures.

• 6–8 years of product management experience, ideally with physical or connected hardware products (consumer electronics, appliances, IoT, CPG, or adjacent categories).
• Demonstrated experience owning a hardware product through a full launch cycle from definition through GA and beyond.
• Strong instincts on when to go deep vs. move fast; you know how to run scrappy experiments without cutting corners that matter.
• Quantitatively sharp: comfortable analyzing data from deployed fleets, identifying trends, and turning them into decisions.
• Excellent communicator who can tailor the message to a customer, an engineer, or a board member with equal fluency.
• High ownership mentality. You don’t wait to be asked. You don’t let things fall through the cracks.
• Comfortable operating in a fast-moving, cross-functional environment where the path isn’t always paved.
• Technical bachelor’s degree preferred; what matters most is your ability to earn the respect of the engineering team.

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Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact recruiting@bevi.co.