Bigpay - User Growth Lead - Latam

Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets.

Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.

Identify new growth opportunities, untapped user personas, and emerging market trends.

Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.

Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.

Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized.

Drive cross-functional growth initiatives across multiple stakeholders and regional teams.

Organize and execute user growth campaigns, online/offline events, and ecosystem activations.

Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption.

Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks).

Create innovative acquisition channels and community-driven engagement programs.

Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics.

Use data insights, experimentation, and growth analytics to optimize campaign performance.

Establish reporting frameworks and continuously improve growth funnels through testing and iteration

Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems.

Explore strategic partnerships and platform collaborations to accelerate user growth.

Help define regional growth playbooks that can scale globally